Provide value
Adding value to your email campaigns is an excellent way to collect more subscribers for there are some individuals who will always require getting something in return. And you can probably give away content upgrade, or an eBook they’ll have to receive by submitting their email address.
You can also organize webinars which require that they first enter their email address in order to have access. Once you can always give value to your audience, they’ll continue to be on the lookout for more offers from you.
Be Awesome
Building credibility or being awesome with your audience is another crucial way to attract more potential people subscribing to your mailing list. The more they trust in your brand, the more likely they’ll continue to accept every offer you launch to them.
If you know how to say thanks for receiving a sale or retweet or, perhaps take the little time responding to comments awesomely, it’s a simple but amazing way to turn your social media followers into email subscribers. Thus, keep at it and keep on rocking your email campaigns from here.
Usual examples include podcasts, webinars, or webcast. Ask participants to share thoughts or ask you questions on social media.
You can introduce free contests which are equally a great way to boost your email marketing campaigns on social media.
Organize and host limited-time free contests which are related and relevant to your niche, products, services or brand. Design a signup form for your contests which clearly mentions the exact prize to be won.
Now that you realized why you must convert your social media followers into subscribers, start rocking your business anew and move it to the next level exploring this channel.
Monica
All the best to you, cheerio ... :) ***