Most email subscribers desire to receive emails because they’re sent in an individualized way and can assign more trust/credibility to a brand. One amazing way to grow your mailing list is by having the social media followers converted into email subscribers.

Most social media fans/followers (from your Instagram, Pinterest, Facebook, or Twitter account) who have been well-engaged and have been following you in your social networks are more likely to sign up to your email opt-in mailing list.

Consider how many followers you've got already in your social media networks. Have a look at the channels your followers use. Find out how active they are on your own channels? Have you actually built lots of engagement with them?

Building Engagement with Your Followers!

One of the good ways to build a viable social media presence is building engagement with your followers. If you’re not building engagement with your audience, they won’t definitely see value in what you introduce or launch to them, and may end up losing interest in what you offer.

An optimally-engaged social media presence is that which brings to you loyal customers, drives in more visitors and boosts revenue.

If you’re already building a list, try maximizing your social media following and convert your followers into email subscribers. While you can establish product/service offers, promotions, incentives and calls-to-action with email marketing, your social media likes, follows and comments cannot generate you revenue.

You already have a large following on your social networks, right? These are people who value your brand and have always shown interest in what you offer. Leverage this interest by sending them individualized emails including incentives they will only have access to when they subscribe to your mailing list.

You can even get your subscribers more interested in your brand by frequently sending them personalized, educative emails which will captivate and make them decide to find out more about your brand, products and services even to the point of sale.