2. Boost Conversions

Adding well-optimized marketing videos to your landing page can potentially increase conversion rate by up to 80%, and times could lead to direct sales. So start making videos that explain why people should choose your product. Studies already show that about 74% of users buy a product or service after watching an explainer video.

3. Videos Give Great ROI

More business owners are keying video marketing. About 83% of businesses confessed that video has increased their return on investment (ROI). Though I reckon that video creation can be a daunting task incomparable to image, but the result is worth the effort.

Besides, making videos is becoming easier as there are lots of video editing tools (both premium and free) you can use to produce stunning videos without hassle. Even better, your smartphone can be used to make great videos.

The interesting thing about the video is that it doesn’t have to be flawless. What matters most is the content. Recent research reveals that most users get turned off by videos that do not give a vivid explanation about a product or service. Nonetheless, strive to make outstanding videos that encapsulate your brand.

4. Videos Builds Trust

Another great benefit of video is its inherent trust-building potentials. Trust is one of the bases of conversions and sales. As a business owner, building trust should be a priority. And video content can make it happen.

Videos have a strong influence on people; you could easily arouse user’s interest by educating them about your product through video. Video does great work by evoking user’s emotions, making them get to engage with your brand.

The trick to getting into customers' hearts is to make sure that your promotional videos are more of a conversational approach instead of being too aggressive. Most internet users tend to see aggressive videos as red flags.

But conversational videos are more engaging and easier to build trust. This is a testament to why 57% of customers revealed that they got the confidence to buy a product online after watching promotional videos of the product.