You will agree with me that the traditional way of marketing is becoming less effective as compared to some years back. Most digital marketing networks are now tilting towards using video-based content to run successful ads.
Video marketing is evolving rapidly and is estimated to reach greater feat sooner than we could imagine. Statistics from Wyzowl show that about 63% of businesses use video marketing to promote their brands.
No doubts, video marketing is the new deal. You may want to join the moving train not because of the trend, but because the video itself has a strong connection with the minds of humans. Let’s see some salient reasons you need to incorporate video marketing into your marketing strategy.
1. Videos Attract Attention
Videos are a great way to capture people’s attention in a matter of seconds. Internet users may sometimes look at a fun photo or text, but videos attract and hold their attention more than images. Make sure your videos are compelling and concise, especially the first few seconds, to keep users glued till they get your message.