8. Videos Facilitate Social Shares

Virtually all social media platforms allow video content. So, put up your videos on social media. Videos on social media have the potential to go viral, which is a powerful form of advert on its own.

Note that, in the social media world, content with facts rarely goes viral; emotional content is easily shared and has the potential of going viral. 76% of social media users revealed that they would easily share a branded video that is entertaining.

So when creating your marketing videos, make them more entertaining so that they could be easily shared by users. Your ultimate aim is to bring people back to your site to see what you have in store.

Conclusion

We have seen some reasons video marketing is gaining more ground in the online marketing sphere. And interestingly, video advert is getting better by the day and becoming affordable. It has evolved so greatly that a Smartphone can now produce stunning videos.

You have to be creative and know how human psychology works to create a marketing video that captures people’s interest, keeps them till they get the message you’re trying to pass across.

Creative and fun-filled marketing videos are easy to be shared on various social media platforms, thereby increasing your brand’s awareness. The whole essence is to make more sales by establishing your brand through the use of video.