2. Stimulate Your Audience with Visual Content

Visual content like pictures and videos tends to generate more engagement than just texts.

Take a look at the average engagement that a post on Instagram generates, and you will understand this.

Your pictures don't have to be designed by professionals, but they have to look professional.

The key is using high-quality images (preferably HD), with vibrant colors that communicate your message clearly.

Visuals can also tell stories if you designed them to do so. There are lots of loyalty free images you can access online, and use for your visuals.

3. Brand Your Social Media Profiles

Your social media profile is a critical success factor in how your campaigns turn out. A fully-optimized social media profile can help project the right image of your brand, and drive traffic.

While crafting your social media biographies, add relevant keywords and information about your brand.

Social media users always check out your profile before dealing with you. So make your profile an important business driver.

4. Run Social Media Polls, Quizzes, and Other Contests

Social media provides a platform where people connect, share, and engage with interesting content.

Brands can take advantage of this by providing interesting and exciting ways to engage their followers. A good way is to provide fun games, polls, quizzes, and content through their social media profiles.

These help to connect deeper and enrich engagement with your followers. Quizzes and polls are very likely to be shared among the networks of your followers – giving you more exposure and a greater number of people talking about your brand.

Instagram is a great place to create interactive polls with hashtags. You can drive traffic, get more followers, or get more people to tag your profile.

Twitter also has interactive polls to create quizzes and obtain opinions of your followers. You can also conduct Q&A on Twitter using this feature.