7. Publish At the Time When Your Audience Is Most Active

Not all social media users fall into your target audience. Your user persona ought to have provided you with the right profile of your audience.

To grow your business through social media, you must identify the most active time of your audience, and make consistent posts during this period.

Most social media platforms provide management tools to help you schedule your posts for certain periods.

So even while busy with other tasks, your posts go live at the right time.

Posting when your audience is most active guarantees more views and engagement with your posts.

Conclusion

Social media networks command an active user base of 3.5 billion. That makes it the largest single traffic source, customer engagement, and lead generation.

To drive traffic to your site, and boost sales, you should implement the social media strategies outlined in this post.

Partner with social media influencers, post and engage your audience consistently, use visual content, and post when your audience is most active.