4. Wholesale Reverse Sourcing

You are selling someone else’s brand by reverse sourcing wholesale. This business model doesn’t require you to make a significant financial investment as private labeling. It requires you to understand traditional wholesale.

Traditional wholesale involves finding a manufacturer and having them send you their catalog. It is your job to pick the products you want and place an order. Traditional wholesale can be challenging because you don’t know if the products will sell.

You do this by searching Amazon to find products that are currently selling well or could sell well. You should contact the manufacturer or owner of the product once you have identified it as something you wish to market.

Ask them to let you buy their products wholesale so that you can sell them on Amazon.

You may not create your own Amazon listing. Instead, you can piggyback off the Amazon seller’s already established listing. Be aware that you will need to get in touch with many brand owners to make this model work.

You must give a compelling reason for why you are selling their brand. The goal is to create value. This could mean helping brand owners build social proof on Amazon and improving their listing quality. Someday, someone will eventually say yes. But it will take patience and time.