Your content marketing strategy is only as good as your ability to map content to your marketing goals. That means each content asset that comes from you or your team must be created for a purpose.

There are different marketing goals, depending on what phase your business is in, but this guide covers attracting backlinks to your site. For you to achieve your goal of attracting the right backlinks to your site, you have to focus on the right kind of content.

My list of top 5 backlink-attracting content pieces is a product of extensive research and experience. So without much ado, let's delve in proper into those content types that will give you the needed backlinks.

1 - Original Research/Data

A blog post or page that features results from original research puts you in a vantage position. Your content can be quoted, cited, and linked back to by industry peers and other sites that may not be in the same industry.

Most SEO experts believe that original research and data happens to be the best content that attracts backlinks. However, the resources involved in carrying out research, the time, and also the energy that has to be invested in it must be expended.

Do not let all these constraints stop you from unveiling new industry research in your niche. To create this kind of content, you need to first find out the questions that your target audience is asking.

Don't forget that content marketing is all about providing high valued content for your audience. Simply asking them directly, using surveys, and browsing through Question and Answer websites can get you started in the right direction.

After you have got the questions from your audience, you can then proceed to offer accurate answers to them. Ensure to provide proof for your answers with the use of verifiable data sources. Also, let the data be relevant and keep your eyes on the goal of the project while at it.

Your research may require you to obtain primary data from your target audience or from any group of people. You should know how the data collected will be used and what impact you intend to make with the findings of your research.

When all these are done, ensure you have an infographic that offers a visual explanation to your audience. If you are able to follow through on this, it won't take long before the backlinks start building up.