Backlink building can be a slow and painful process if you take the organic route.

That's why most site owners chose the less painful option of getting paid links which was worth the investment until Google rolled out updates on its algorithm.

These updates were so frequent; you would think they have become an everyday thing. The updates have made backlink building (whether organic or paid) less attractive.

You see, much of the influence that backlinks had over SERPs (Search Engine Results Pages) has now been whittled down. What Google now rates the highest is the relevance of your page content and the quality of your referring domains.

But Google isn't completely done with backlinks and will never be; there are still benefits that backlinks confer on sites.

This tutorial highlights 7 important reasons to continue building backlinks to your site.

1 – Backlinks Are Still Used As a Crucial Metric

Backlinks may not be the main metric that Google uses to rank websites. Yet it is still a required metric for arriving at your search engine ranking – although much more focus is now on the quality of backlinks than just the quantity.

So while you focus on creating relevant content for your online guests, backlink building should be part of your SEO strategy.