2 - Whitepapers

In a space where 2+ million posts are created daily, how do you stand out with your content? I guess you have to take the road least traveled by offering high valued content that is so unique that you won't find them anywhere else.

And so it is with creating and publishing whitepapers for link building. As effective as this content type is for link building, not everyone is able to produce whitepapers for their businesses. That's because the creation of whitepapers requires lots of planning, time, and expertise.

Whitepapers are content types that provide detailed information springing from the investigation of a particular topic. Whitepapers are ideal content types that brands can use to market their credibility while offering solutions to their audience.

Whitepapers can come in any form but the important thing is to inform, educate, and inspire your audience to action. To make your whitepaper more appealing, you can include infographics, great-looking images, graphs, and charts.

The objective remains creating content that is so unique that your peers won't hesitate to link to your website.

3 - Videos

Videos are high valued content types that can pull you tons of traffic and backlinks. One thing you will agree with me on is the sheer amount of videos that are created and uploaded to the web daily.

There are more videos than we have the time to settle down to watch. But you can create videos that will attract the right kind of response from your viewers if they are relevant to them.

Your videos have to be relevant to your viewers, they have to be relevant to your business, and they have to be relevant to your goal.

Create videos with high definition quality that will stimulate your audience visually. If you require a professional video producer, then by no means get one. Also, your videos should proffer solutions to the real problems that your audience is facing.

The objective of content marketing is to help your audience better solve their business problems through the content you offer them.

Do not forget to optimize your videos – use descriptive titles that should include your keywords, custom thumbnails, and clear Call to Action. If your videos are educative and entertaining, that's a big plus because viewers lookout for these in videos.