4 - Infographics

Infographics are visibly the most popular content types used for earning backlinks. Compared to the previous content types, they're inexpensive and less time consuming to produce.

Every infographic require data to look authentic but you don't have to be the original source of the data. You can obtain data from original research done by others to pass the message across on your infographic.

The goal is to present facts and data in a visual format that your audience can consume it all at once.

Just like other content types we've mentioned, infographics are designed to offer value to your audience. This means you have to stick to your content marketing objective of offering them valuable information.

When creating your infographic, stick to topics that resonate with your audience and make use of the right data. You can actually create one of your own by using Canva for free, though it might not come out as professional as you would like it.