5 Actionable Tips for Optimizing Bing Search

Here are the 5 tips to follow while optimizing your site for Bing search.

1 - Get Listed on Bing Places

Bing Places is to Bing as Google My Business is to Google. That should give you some idea of what Bing Places is designed to accomplish for its search users.

The purpose of Bing Places is to provide the best and most suitable results for local business searches. To make the most of this, you'll have to first claim your business on Bing Places before creating a listing.

This will help improve the local SEO ranking on Bing for your business or brand. To make the most of your listing, you'll need to display your business location in places where it will be prominent.

Also, information from third-party sources is considered by the Bing algorithm. These third-party sources may include social media networks such as Facebook and LinkedIn. A further boost to your Bing local SEO is to ensure that your business is ranking on Facebook local search engine.

2 - Make Use of Bing Webmaster Tools

After you have claimed your business, the next step is to index your website using Bing Webmaster Tools.

To get this done, sign in to your Bing business account using Outlook, Hotmail, or Microsoft login, after which you’ll have to verify your site using a back-end sitemap.

To help the Bing algorithm better understand your content, use categories and tags that will make it easy for people to find your site. By doing this, you’ll put your site in the position for better Bing search ranking.

3 - Focus on On-page SEO for Bing

On-page and Off-page optimization practices are still effective for Bing SEO; however, it will pay you more to focus on the On-page aspect.

It's obvious that Bing favors contents that have exact keyword matches in page titles, descriptions, and web content. You can focus on creating content that meets these criteria without having to compromise content quality.

It is also essential to feature keywords in URL slugs, subheadings, and the first paragraph of your content. These are some On-page optimizations that will improve your Bing SEO and boost your position on its SERP.

4 - Keep Churning Out High-Quality Content

The list wouldn't be complete without making mention of high-quality blog posts. Bing also exists to deliver the best search results to its users and so it takes quality content very seriously

Do not focus on just having lots of content on your site simply because you want to play catch-up with others. There's nothing stopping you if you have the resources to create a lot of content every day, but let the pieces of content be high-quality ones.

For every topic you cover in your posts, ensure that you provide in-depth coverage of the topic. Nowadays people aren't scared to read content pieces that are over 3,000 words long as long as they provide valuable information.

Provide high-quality content that will add unique value to your readers and you will enjoy better search ranking from Bing.