The accurate local marketing tactic can help your business create awareness and drive a ton of foot traffic from targeted regions or locations.

However, it entails more than just stuffing your descriptions and pages with area-specific keywords, then ending it there.

The most prominent local marketing tactic involves a specific technique that coherently converts the driven traffic into sales, and which makes building engagement and bonds with the local audience seem uncomplicated and more individualized.

Local Marketing Tactics: Why Should You Have One?

Major search engines are now incessantly using locations of searchers to deliver search results for relevant local enterprises.

The Google hyper-localizing information trend means that there exists an awesome opportunity for your brand to stand out and be recognized from the competition through a well-implemented local marketing tactic.

Finding the means to get started? No matter what the scale of the business you are operating is, be it a small-, medium-, or large-scale business with diverse locations, here are a number of local marketing tactics you need to implement at scale:

1. Make Your Site Mobile-Optimized

More users are using mobile devices (Androids and Smartphone) than ever to execute local searches. From a recent study, the largest percentage of local searches are currently being done on mobile (with 60 percent on mobile phones and tablets, and 40 percent on desktop).

It’s therefore important to mobilize your site, ensuring it loads seamlessly, responsively, and quickly no matter the size of the device screen in use.