5 - Build an Active Social Media Presence

This is one area where there are obvious differences between the way Google and Bing handle their search results.

Bing has made it quite clear that social signals are important metrics used by its search algorithm. This then means that you have to give serious attention to your social media activities on major social media platforms like Facebook and Twitter.

The likes, comments, shares of your social media content have a significant weight on how Bing ranks your site on its search.

Conclusion

It's as clear as the sun that Google owns the major market share for an online search. It's also very clear that there are other web search platforms that can drive steady web traffic to your site.

Bing is a major search engine that can deliver significant web traffic if you are able to take advantage of its benefits. This tutorial gives you the needed details plus 5 strategies to optimize your site for Bing SEO.