You may have found out that most SEO-related articles are centered around Google and for good reasons. Google owns the largest market share for online search, handles billions of search queries daily, and also offers lots of webmaster tools and support.

But Google isn't the only search engine we have out there; in fact, there are dozens of search engines with their specific audience. Well, Bing is one of the widely-used search engines apart from Google; actually, the second most used after Google.

Bing currently sits on the number 2 spot with an average of 6.5% of the global search market which might seem so low. But judging by the market size, this represents hundreds of millions of daily users.

That's a good reason you need to optimize your content in order to rank on Google as well as on Bing. Bing also powers such other major search engines as Yahoo, Search and AOL, giving it some influence in the search market.

Lastly, it doesn't have to be a win or lose situation when you choose to optimize your content for Google or Bing. That's because most optimization tips work for both Google and Bing search engines.

Differences Between Google and Bing

Just before we delve into the tips, it is vital that you understand the basic differences between both search engines.