There are two major aspects of SEO: on page and off page optimization. Every search engine optimization service must fall under one of these two. While both aspects are invariably crucial to your overall SEO tactic, each of them requires different SEO strategies and tools.

For example, on page SEO focuses directly on your content while off page SEO optimizes your site’s listings on local and online directories.

As you get conversant with the fundamentals of on and off page optimization, and adopt the tactics, it’s necessary that you monitor your results to ensure you’re on track and making meaningful progress. And Google Analytics can help you achieve that easily. With that said, let’s have a look into the difference between these two aspects of SEO.