• A survey or poll asking subscribers to participate with a gift incentive
• Online competitions
• Recommendations for products

It's unlikely that just one email will be enough for someone to rekindle their interest in your brand. Instead, create a campaign that targets different segments of subscribers.

Attention-grabbing subject line: This is even more important if your subject line grabs the attention of the reader. Unengaged readers are more likely not to open your email.

Personalize: Personalized emails can increase engagement and connection. Personalize your email for each recipient. This can be done by including their first name, links that correspond to their interests, and useful tips in the email.

4. Email about an Abandoned Shopping Cart

This is an email sent to all visitors who have completed a shopping cart on your site. The goal is to encourage them to return and purchase. If you are selling products through your blog, this is an important email.

Abandoned shopping carts cost a lot of money each year. Barilliance found that the abandoned cart rate in the United States was 72% in 2019, according to a study.

Email can be very efficient in recovering some of the lost revenue. MooSend found that 40% of abandoned cart emails were opened and 21% received click-throughs. 50% of those who clicked through made purchases.

How to Make an Effective Abandoned Shopping Cart Email

It can be included in a series: A series of abandoned cart emails is more effective than one single message.

Personalize: You have the option to personalize your emails about abandoned carts with information such as the recipient’s name, details, or an image of what they purchased.

Segmentation: Segmentation is a way to personalize emails. Neil Patel suggests segmenting your customers into different categories, such as first-time abandoners or existing customers, to create more relevant messages.

Timing is crucial: The timing of your emails can have a significant impact on their success. You can choose the timing that works best for your business.

Social proof is a powerful tool to increase conversions: A review or testimonial about your product can help convince customers to continue what they have started.