You can increase trust in your brand by adding value to your customers. This will result in more customers and ultimately more sales. Your email could include tips and guides, as well as links to other content.

Personality: Let your personality shine in your newsletter. If you are comfortable sharing something about your life, or if humor is a part of it, this can be a great way to establish trust and connection with your readers.

You can promote something old or something new in your newsletter. Instead of promoting new content, you can use this opportunity to increase the views on older blog posts that still have relevance.

Pay attention to layout: Newsletters can sometimes have a lot of information. Make sure your page doesn't contain too many text blocks and too many call-to-actions.

Ask for feedback: It's a great way to get customer research done by asking your readers what they want in your newsletters. This will help you create better emails and improve your marketing strategies. This encourages you to communicate with each other, which creates another chance for you to make a connection.

3. Re-engagement Email

What is this about? To reach out to your inactive subscribers to your mailing list and get them to respond to your messages again, send this email.

This can cause your deliverability to be compromised if you have email recipients who aren't engaging with your messages. This can increase the likelihood of your well-crafted emails landing on the spam folder.

Re-engaging existing subscribers can be cheaper and more efficient than acquiring new ones.

How to Create a Reengagement Email That Works

Learn why people don't engage: Understanding why people don't engage can help you create your emails accordingly.

Active Campaign has compiled a list of reasons why people stop engaging with them:

• Too many emails
• Clickbait subject lines
• Confusing design
• Mobile optimization not possible
• Content that is repetitive or not relevant
• Only one offer was available.