Let them know what they can expect from you: Will you send a series of emails? Do you plan to send them regular updates about new content, a monthly newsletter, or a series of emails?

This will help you set expectations for your list. This can encourage people to stay, and can lower the likelihood of them unsubscribing if they receive too many messages.

Ask them to whitelist your company: This process can become confusing as each mailing service has a different approach. In essence, what you're asking is for readers to consider your content important. This will increase the likelihood of your emails being delivered rather than going to spam.

Ask for connections on social media: This is an excellent opportunity to ask your readers to follow you on social media, since they are likely to be interested in what you have to share.

2. Subscribe to the Newsletter

What is it? Newsletters are regular email updates to your subscribers about any new information regarding your blog or brand.

It could also include:

• Content added regularly.
• Announcement of a new series or theme for blogging.
• Getting new offers on your products.
• Tips, how-tos, and other useful information that can add value to the reader.

Newsletters don't have to be a way to inform your subscribers that you have a new kitchen, or that you have started a new series at Netflix. They can be powerful marketing tools.

These benefits include:

• Increased views on new content
• Sales growth
• Letting readers know about special offers
• Increasing traffic to landing pages
• Increasing awareness about a new service or product
• Increasing your social media followers
• Creating an effective newsletter

Segment: Segmenting is an important principle of email marketing. Segmentation can make your emails more effective, even newsletters. You can increase your open rate and click-through rates by sending variations to different segments of your email list. This leads to more pageviews, more conversions.