Ask a question around your subject knowledge and expertise:

Asking questions is a way of demonstrating your knowledge and expertise and gathering informaation.

I asked this question“ What would be the one piece of advice you would give new managers?”.

I had 14 replies and then wrote a blog round the question and listed the replies that I had. I then sent a tweet thanking the people who had replied with a link to the blog. It generated a lot of traffic to my website.

This can work whether you are promoting a service or a product. One of the people I follow uses this technique successfully every week. You need to ask the question more than once and change the wording slightly. Eg

1. What would be the one piece of advice you would give new managers?

2. Did you see my question about the one piece of advice you would give new managers?

3. I've had some great responses to my question about the one piece of advice you would give new managers. I would still welcome your opinion.

4. If you could only give one piece of advice to a new manager - what would it be?

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That Helpful Dude Premium
Excellent piece BIS! This makes me look at Twitter differently. Will be setting up a Twitter account for my new venture shortly.
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BIS Premium
Thank you. I will be doing some more Twitter resources which will hopefully be useful once you have your account up and running.
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Kyle Premium Plus
Great idea Beverley. Twitter can be a big time suck (like any social medium) if it used as a hangout...which is what you want others to do, but when it comes to business, you need to be efficient with your time.

If people have a schedule of Tweet tasks daily as you have laid out, I definitely think they will be able to spend 20 minutes during their day and forget about it (other than responding to @mentions).

An automation training piece would be a nice follow-up to this, using a service like Tweet Deck. It can become a quick "weekly" task if this is done correctly. :) Thanks again.
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BIS Premium
Thanks Kyle - funnily enough I have already started the scheduling resource and then I might go back to the beginning and create the 'how to use twitter' for the members who have requested it.
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Kyle Premium Plus
Awesome....scheduling is a great and can remove a lot of the "time wasting" activities we all can easily do on social networks. :)
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Marvin Premium
Thanks for the info and encouragement. I tried tweeting for a while, but soon got lost not knowing if I was over or under doing it. I now have more confidence and some simple guidelines.
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BIS Premium
Thanks Marvin.. I think you're absolutely right, it can be difficult to know whether you are over doing it or under doing it. I think consistency is the key however limited your time it. It may take longer to grow a following if you only had 10 minutes a day, but it will still happen if you do it on a regular basis.
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Labman Premium Plus
Haven't given Twitter the time yet to work a following. I'm still trying to figure out where I want to go while moving forward.
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BIS Premium
Hi Craig -Twitter isn't for everyone or their business so I think you're right not to spend any time on it until you decide it's really worth having a go.
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lionseye Premium
Hmmm, interesting stuff from this perspective.. IM and branding that is. Before this I thought Twitter and Facebook to be total wastes of time (I'm Old School). If going for a brand I can see applying this and gaining a following, as long as your content..140 characters, right? is quality and there really has to be a passion behind this or else they'll see that. I'll definitely look into this more.
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BIS Premium
To be honest I wasnt keen on Twitter either (and I'm not sure I am now), but I have learnt how I can make it work for me and it has certainly allowed me to widen my reach for new customers and business links.
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