Send out 2 messages that demonstrate your expertise or knowledge.

This could be about your business but it doesn't have to be. One of the people I'm connected to recently asked a question about how fog was formed . His 4 year old had been asking and he didn't know the answer. As it happened I did. (It was the only thing I learnt from my Geography lessons nearly 40 years ago). I tweeted the answer and he was pleased.

Was it worth it? Well we've since had some business dealings since then - so yes I guess it was.

Spend some time answering questions around your area of expertise.

If you use a programme such as TweetDeck (which is free) to write your tweets you can have an area that just shows tweets on a particular subject. I have a variety of ones which I change as necessary. I write a lot about job hunting so I have one on interview tips. Then I can see what people are asking about or commenting on interviews very easily.

You can do exactly the same for a product. As you see in the example below - I have chosen Kindle Cases a popular product for some WA members.

At any time you can change these topics. It literally takes about 10 seconds.



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Excellent piece BIS! This makes me look at Twitter differently. Will be setting up a Twitter account for my new venture shortly.
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BIS Premium
Thank you. I will be doing some more Twitter resources which will hopefully be useful once you have your account up and running.
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Kyle Premium Plus
Great idea Beverley. Twitter can be a big time suck (like any social medium) if it used as a hangout...which is what you want others to do, but when it comes to business, you need to be efficient with your time.

If people have a schedule of Tweet tasks daily as you have laid out, I definitely think they will be able to spend 20 minutes during their day and forget about it (other than responding to @mentions).

An automation training piece would be a nice follow-up to this, using a service like Tweet Deck. It can become a quick "weekly" task if this is done correctly. :) Thanks again.
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BIS Premium
Thanks Kyle - funnily enough I have already started the scheduling resource and then I might go back to the beginning and create the 'how to use twitter' for the members who have requested it.
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Kyle Premium Plus
Awesome....scheduling is a great and can remove a lot of the "time wasting" activities we all can easily do on social networks. :)
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Marvin Premium
Thanks for the info and encouragement. I tried tweeting for a while, but soon got lost not knowing if I was over or under doing it. I now have more confidence and some simple guidelines.
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BIS Premium
Thanks Marvin.. I think you're absolutely right, it can be difficult to know whether you are over doing it or under doing it. I think consistency is the key however limited your time it. It may take longer to grow a following if you only had 10 minutes a day, but it will still happen if you do it on a regular basis.
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Labman Premium Plus
Haven't given Twitter the time yet to work a following. I'm still trying to figure out where I want to go while moving forward.
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BIS Premium
Hi Craig -Twitter isn't for everyone or their business so I think you're right not to spend any time on it until you decide it's really worth having a go.
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lionseye Premium
Hmmm, interesting stuff from this perspective.. IM and branding that is. Before this I thought Twitter and Facebook to be total wastes of time (I'm Old School). If going for a brand I can see applying this and gaining a following, as long as your content..140 characters, right? is quality and there really has to be a passion behind this or else they'll see that. I'll definitely look into this more.
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BIS Premium
To be honest I wasnt keen on Twitter either (and I'm not sure I am now), but I have learnt how I can make it work for me and it has certainly allowed me to widen my reach for new customers and business links.
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