5. Use Social Proof to Your Advantage

Trust is built with social proof. You can find social proof in testimonials, endorsements from influencers, and reviews. Social proof is worth its weight. Although you can talk about the benefits of your products or services all day, reviews are 12 times more trustworthy than your own descriptions.

You should display social proof prominently on your website, especially when it comes to your most valuable products.

6. Include a Contact Form and Prominent Buttons

While some prefer to call you, others prefer e-mailing. However, many people will simply fill out the contact form and hit the submit key. In most cases, the contact form should only include your first name, company name, email, and phone number. Make sure to place the form on every page of your website.

7. Give Your Customers an Incentive to Contact You Immediately

You can offer your customers a discount or a bonus. This is a strategy that works very well for businesses. People want to be given discounts or bonuses. Use this technique to get customers’ contacts and build a list.