1. Describe Your Web Strategies

What do you consider the most important function for your website? Promoting your products and company? Delivering information? Lead generation? It's fine to pursue multiple strategies, so long as you don’t try to do it all at once. You won't be able to communicate clearly with your customers what you want them to do if you lose focus.

2. Make Your Website Sticky

Many visitors leave the moment they land. Your visitors should feel confident that they are in the right place, and that you can solve their problems. Use catchy titles to help. Make sure you focus on the benefits of your copy.

3. Give a Call to Action

It is important to ask website visitors to contact you by phone or email to place an order or move on to the next step. Place the CTA button in strategic places to ensure you convert visitors easily.

4. Give a Guarantee

To give your customers a sense of security and avoid any problems later, describe your privacy and return policy.