8. Split-Test Different Ideas

If you don't monitor what's working well and what's not, your website won't be able to give you an accurate picture. Make sure you test different landing pages. Use A/B test tools, such as www.performable.com/calculator to help you decide which landing page performs the best.

The key to success is getting to know your goals and measuring progress towards them. You can think in small steps. You might be able to get an inquiry via a contact form rather than placing an order.

You should decide how many visitors, leads, and new customers you would like each month. It is important to be realistic about your goals and to view web marketing as an ongoing, evolving project with different priorities.

9. Know Your Selling Point

What makes you unique? You're likely to have heard of elevator pitches. An elevator pitch is a brief pitch that you can deliver in one elevator ride. This pitch is just as important online as it is in person.

This is the idea that sometimes less is more. Visitors can become bored if they are bombarded with too much information. You need to focus on what makes you unique so that you can communicate it to customers quickly and effectively. This should be evident in your store branding, website content, and product descriptions.

10. Create an Email List

Although the phrase "Build an Email List" may seem outdated, they are still powerful tools for effectively communicating with customers. Many smaller businesses feel that they don't require an email list because of social media.
You communicate with your social media followers, so there's no need for an email list. But you're wrong. They can un-follow you at any time.
Your email list can be a direct way to communicate with customers. You can nurture your customers by collecting their emails through your eCommerce website. Although they may not be ready to purchase right away, they might be more likely to do so if you send them a coupon code in the future.