6. Add a Third-Party Signup Service

Instead of creating a brand new profile from scratch, users log in with their existing Google, Facebook, or another social media account.

This works every time. You can try it on different websites. Your conversion rate will immediately improve.

7. Improve Your CTA Copy

Generic CTAs such as "Sign up" or "Start a trial offer” won't have the best conversion rates. You can easily increase your conversion rate by spending a few minutes improving the copy.

A CTA that begins with "Yes" is the best because it portrays the offer as positive. It is a lot more effective than a generic CTA copy.

To find the most effective CTA buttons, test different copies and heatmaps to determine which ones are clicked. They show you when users ignore your CTAs. This is when you realize you have a problem with your CTA copy and you need to fix it.

8. Add a Money-Back Guarantee

We know that consumers are averse to risk as business owners and marketers. They won't put their money at risk unless they are certain they will get what they paid for. You can feel at ease with a money-back guarantee.

Keep calm if you are worried about losing all sales due to returns. Money-back guarantees are not just a way to increase your conversion rates. These guarantees build trust and make the consumer feel more secure.

9. Add a Countdown to the Timer

It is natural to feel anxious about the end of a given time. A countdown timer on your landing page could be the perfect way to capitalize on this feeling.

Neuroscience Marketing claims that a countdown clock can help increase urgency and lead to a higher conversion rate.

CXL also studied how a brand's limited-offer sign combined with a countdown clock increased its sales by 332 percent. A countdown timer can instantly increase your conversion rate.