10. Do A/B Testing for Your Headlines

A landing page's success or failure can be determined by its headline. Some people will simply not read the rest of your page if you choose the wrong approach. They will simply click the "back" button and then disappear forever.

Copyblogger reports that 8/10 of people will read headline copy. Only 2/10 will read the rest of the content. This is what you can think of. Imagine that eight out of ten people who visit your landing page might not read beyond your headline.

Try out variables like:

• Length
• Tone
• Statistics
• Use of numbers

Conclusion

While creating a pop-up on your site, remember to set a delay lest you annoy your readers and make them click away. Crafting a headline is also crucial for captivating readers. If it doesn’t sound interesting to them, they will return to the search. And this will lead to a higher bounce rate on your site.

There is a lot to try out here and I hope you find something to skyrocket your conversions. Here are a few tutorials to expand your learning.

Implement a content strategy that will bring you more traffic.

12 tools to help you market your content.

Market to social media and track your results.

Thank you for reading my tutorial. I hope it has opened a few doors for you today.

Please leave a comment and like so that I can help you with more information to grow your business.

Warm Regards,

Lily