Does Bolding Text Help with SEO?

Last Update: November 16, 2021

Does bolding text help with SEO?

A question often asked by marketers the world over. I use the technique often in my blog posts and have wondered did it do anything for my SERP's.

Well, Google has posted a video where the question was asked and what do you know their answer was clear as mud.

However, when pushed by the interviewer John Mueller from Google said "yes it does"

Check the link for more info. SEROUNDTABLE

On its own bolding text is not going to get your post to the top but combined with other SEO techniques then it should help. So don't forget to add it into your arsenal when adding a new blog post to your websites folks. After all, it came from the horse's mouth.

Here is some training from fellow WA members on the SEO subject.

https://my.wealthyaffiliate.com/classes/seo-checklist-cheats...

https://my.wealthyaffiliate.com/training/on-page-seo-checkli...

all he best Mark

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IamTracy Premium
Excellent information Mark, thank you for sharing.

Tracy
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tommo1968 Premium Plus
No problem Tracy I came across it today and thought the community could benefit from it.
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Zoopie Premium
Thought so, but nice to know. Thanks for sharing this.
Stephen
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tommo1968 Premium Plus
Yes its always nice to know you are not wasting your time on a technique.
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RCanty Premium Plus
Appreciate the info! John Mueller's name has been popping up a lot these past few days. So I assume that he must be Google's goto guy.

Canty
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tommo1968 Premium Plus
John Mueller is the Senior Webmaster Trends Analyst at Google and has been there since 2007 so you would expect him to know a thing or two about SEO.
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JeffreyBrown Premium Plus
This is good info to know, Mark! I always suspected that it might because of the "attention-grab" factor!

Jeff
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tommo1968 Premium Plus
It sure does grab attention as your eye goes to it very easily. When using in-post links to special areas of your website or highlighting and breaking up large amounts of text bolding is a good option.
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JeffreyBrown Premium Plus
Excellent additional information to know, as well!
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jghwebbrand Premium
Thanks for sharing. Very interesting. When it comes from John Mueller himself from Google we know it does matter.

Your statement: "On its own bolding text is not going to get your post to the top but combined with other SEO techniques then it should help." is really great advice.

And WA SEO checklist by Jay is a very helpful reminder. I attached the PDF in case people miss it in Jays video.
https://wealthyaffiliate.s3.amazonaws.com/SEO_Website_Checklist.pdf

Thanks again for sharing.
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tommo1968 Premium Plus
Yes very interesting. Jay's checklist is a good one but it's for setting up the site from scratch and some of those items I don't agree with like the jetpack plugin. I used to use it but it became buggy and very slow. Maybe it's improved but it was very bulky. I may have to do a new checklist for a blog post. :)
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