INSIGHTS•3 MIN READ
The Art of Email Writing
tjmoore
Published on January 23, 2013
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
There are way too many things involved in writing emails that create buyer response to mention here. But I will try to explain some of the most common and essential tips on it as I can right now.
If you have ever tried an email campaign only to get zero response and far too many unsubscribers then there is a problem with the way you are doing things. Most likely it is because you are trying to make a sale instead of trying to build a buying relationship with your potential customer.
Start asking yourself some questions like, "Why would I buy something from me?" or maybe you can list some things like, "Give me three good reasons why anyone should buy from me". Look, here's the reason you don't go out and buy from every email that you get. Trust. Or, rather, the lack of trust.
People do not know you. Since they do not know you they will not trust you. You have to give them a reason to trust you. You need to build a trusting relationship before people are willing to let go of the almighty dollar. You have to give them a reason to buy from you.
You may not be patient, but trust me, patience pays off big time.
Here is something I have done which really worked well. I wrote 25 emails all teaching the niche I was working in. I gave out little pieces of educational information in every email but I NEVER asked the reader to click a link. In fact, I never put a link in the email. I just talked to them like they were my best friend and I had something they might be able to use.
I sent these out every 3 to 5 days apart until they were done. After the campaign was done, then I started introducing some products I had personal experience with and suggested they try it. They clicked the link because they trusted I knew what I was talking about. We had formed a bond by this time, a trusting bond which allowed them to take a chance on my products.
Another thing is the frequency of sending. Tell me the truth. Do you really like receiving emails from the same people every day? Sometimes 2 or 3 times a day? I should hope not. You shouldn't do it either. But you don't want the length of time between emails to be too long or they tend to loose that bond you're trying to establish.
If you are running a long campaign like the one I just mentioned then 3 to 5 days apart is fine. Towards the last third or quarter of the campaign you can inject an email somewhere between the a couple of the others that can start paving the way to some sales. They might be something that tells the reader that you are working on a new project that you will be announcing soon. Let your imagination go wild.
So there are some thoughts I hope will help. Get to know your customers through your writing before you try to sell them something.
God bless!
If you have ever tried an email campaign only to get zero response and far too many unsubscribers then there is a problem with the way you are doing things. Most likely it is because you are trying to make a sale instead of trying to build a buying relationship with your potential customer.
Start asking yourself some questions like, "Why would I buy something from me?" or maybe you can list some things like, "Give me three good reasons why anyone should buy from me". Look, here's the reason you don't go out and buy from every email that you get. Trust. Or, rather, the lack of trust.
People do not know you. Since they do not know you they will not trust you. You have to give them a reason to trust you. You need to build a trusting relationship before people are willing to let go of the almighty dollar. You have to give them a reason to buy from you.
You may not be patient, but trust me, patience pays off big time.
Here is something I have done which really worked well. I wrote 25 emails all teaching the niche I was working in. I gave out little pieces of educational information in every email but I NEVER asked the reader to click a link. In fact, I never put a link in the email. I just talked to them like they were my best friend and I had something they might be able to use.
I sent these out every 3 to 5 days apart until they were done. After the campaign was done, then I started introducing some products I had personal experience with and suggested they try it. They clicked the link because they trusted I knew what I was talking about. We had formed a bond by this time, a trusting bond which allowed them to take a chance on my products.
Another thing is the frequency of sending. Tell me the truth. Do you really like receiving emails from the same people every day? Sometimes 2 or 3 times a day? I should hope not. You shouldn't do it either. But you don't want the length of time between emails to be too long or they tend to loose that bond you're trying to establish.
If you are running a long campaign like the one I just mentioned then 3 to 5 days apart is fine. Towards the last third or quarter of the campaign you can inject an email somewhere between the a couple of the others that can start paving the way to some sales. They might be something that tells the reader that you are working on a new project that you will be announcing soon. Let your imagination go wild.
So there are some thoughts I hope will help. Get to know your customers through your writing before you try to sell them something.
God bless!
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