Rich Content or Content Rich?

Interesting question. What's the difference?To be short, content rich means lots of content but rich content is content that actually means something and not full of fluff.If you want to earn the respect of your readers and keep them coming back for more, you need a healthy mix of both. Your site content cannot be just a few paragraphs of information even if it is rich content. People have a built-in desire for value. Anytime they feel they are not getting value they stop showing up and go s

The Art of Email Writing

There are way too many things involved in writing emails that create buyer response to mention here. But I will try to explain some of the most common and essential tips on it as I can right now.If you have ever tried an email campaign only to get zero response and far too many unsubscribers then there is a problem with the way you are doing things. Most likely it is because you are trying to make a sale instead of trying to build a buying relationship with your potential customer.Start asking y

I Can’t Get Enough Spam. Please Send More!

NOT!!!Who doesn’t hate spam? We all do. But as an Internet Marketer we need to understand exactly what spam is. I have had to learn more about it than I actually wanted because I am a programmer and I wrote my own email programs. There are several pieces of anti-spam information I have learn that I would like to pass on to you.Let’s start by identifying what exactly is spam. Any email that is mass sent to someone without their permission is considered spam. Now, this is a very short

Autorewhutzit?

As promised here’s my post on autoresponders.For seasoned IM’s this is no new info. In fact, they know that an autoresponder is probably the most important tool they need for their business to succeed. It is how they make money at the drop of a hat. You may have seen emails and ads that claim the person who wrote the email can make money in a matter of hours from anywhere in the world. Well, that’s true if they use a list of buyers.For the newbie, though, an autoresponder is on

Buy My Products Now!

Don’t let the title scare you. I am not going to sell you anything here. I just thought I’d get your attention. Did it work?I realized something. Last post I said I would talk about autoresponders next but the post before that I said I would talk about products in more detail but never did. Sorry. I guess I got excited. I do love to write.So I will go back and talk about product details then I promise to get to the autoresponders next. God willing, that is.When someone mentions the w

What is OTO?

There are a number of phrases used in IM that can mystify and confound the novice. I hope to be able to explain as many of them as I can through these blog post as we go along. Today I will talk about OTO. But I will also need to talk about "Squeeze Pages", "Up-sell", and "Lists". So let's get started.OTO simply stands for "One Time Offer". But before I get into the details of a OTO I think it would be easier to understand the process of getting the OTO.You might remember in my last post I s

Choosing Your Products To Sell

There are two major types of products and services you can sell; physical and virtual or digital products. For the purpose of what I teach I will be focusing on the digital products. However, the marketing techniques applied to this type of product can also be applied to physical product marketing.In this writing I will be focusing on the products, not the marketing. That will come later. There is allot to talk about when it comes to products so I will be writing as briefly as I can. For now I w

Make Up Your Mind!

With over ten years of IM experience under my belt I have come to learn some success principles that really help make your IM Business work. The first might be the most important or at least one of the most important. That being; you need to make up your mind.Anyone who looks into the IM Business for even a short period of time will quickly hit the "Information Overload". There are just too many ways to make money online. Then, no matter what you wish to market there are too many options to mar