INSIGHTS•2 MIN READ
Rich Content or Content Rich?
tjmoore
Published on January 26, 2013
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Interesting question. What's the difference?
To be short, content rich means lots of content but rich content is content that actually means something and not full of fluff.
If you want to earn the respect of your readers and keep them coming back for more, you need a healthy mix of both. Your site content cannot be just a few paragraphs of information even if it is rich content. People have a built-in desire for value. Anytime they feel they are not getting value they stop showing up and go somewhere else to find that value.
So try to make your site content rich. Google like content rich too. If your content is only a couple hundred words you will not get very good ranking in the search engine. But if you have a thousand words in your content or more, they will love you and ultimately rank you higher. At least for now. Google could change all that in a blink of an eye.
Then there's the rich content. Again, people like to see value in whatever they are looking at, reading, listening to, and so on. If your content is full of run-on sentences and fluff that means little to nothing, then you will loose your readers and miss out on the sales you could get.
Be as specific as you can. More detail helps people by answering questions and fulfilling that need for value. Don't beat around the bush. Fill your content with truth and experiences the reader can relate to. Help them see the need for the information you are delivering. Help them get questions answered.
You may want to go back to a time when you were seeking the very same information you are now giving out. Remember how frustrating it was to find the information you were looking for. Try drawing the reader in by telling them you can relate to them. Show them you feel their pains.
If you need to, do some serious research. I have had to do that many times especially with a niche I was not that familiar with. Read other peoples articles. Read blogs. Go to the library and get some books on the subject and become an expert. Then you will be able to deliver rich content.
I pray you are always rich with content. God bless!
TJ Moore
To be short, content rich means lots of content but rich content is content that actually means something and not full of fluff.
If you want to earn the respect of your readers and keep them coming back for more, you need a healthy mix of both. Your site content cannot be just a few paragraphs of information even if it is rich content. People have a built-in desire for value. Anytime they feel they are not getting value they stop showing up and go somewhere else to find that value.
So try to make your site content rich. Google like content rich too. If your content is only a couple hundred words you will not get very good ranking in the search engine. But if you have a thousand words in your content or more, they will love you and ultimately rank you higher. At least for now. Google could change all that in a blink of an eye.
Then there's the rich content. Again, people like to see value in whatever they are looking at, reading, listening to, and so on. If your content is full of run-on sentences and fluff that means little to nothing, then you will loose your readers and miss out on the sales you could get.
Be as specific as you can. More detail helps people by answering questions and fulfilling that need for value. Don't beat around the bush. Fill your content with truth and experiences the reader can relate to. Help them see the need for the information you are delivering. Help them get questions answered.
You may want to go back to a time when you were seeking the very same information you are now giving out. Remember how frustrating it was to find the information you were looking for. Try drawing the reader in by telling them you can relate to them. Show them you feel their pains.
If you need to, do some serious research. I have had to do that many times especially with a niche I was not that familiar with. Read other peoples articles. Read blogs. Go to the library and get some books on the subject and become an expert. Then you will be able to deliver rich content.
I pray you are always rich with content. God bless!
TJ Moore
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