Who Are You Talking To?

byTimMurphyRN

602 followers

6 years ago

When you write a piece of work, or a review on a Product, do you have a clear picture in your mind, of who you are actually talking to.

Because, if you Market to Everyone, You Market To No One!

Have you done your homework on who it is that actually will eant your Product/Service?

What age bracket are they in?

Male or Female or both?

Education Level?

Interests/Hobbies,

Single, Married, Family, Alone?

Income Bracket?

Owns House or Rents?

I think you get my point. WHO are you talking to.

When I am typing up a piece or making a Video I put that person ( the one I come up with by asking all the questions above) in the chair directly opposite me at my desk and I talk to that Person.

What are their Challenges/Obstacles?

How can my Product/Service fix that problem?

What are their Pain Points?

BUT, I NEVER lose sight of one main point.

That is a REAL PERSON, with feelings, emotions, fears, joys, etc.

So I talk to a real person, in the way I write or narrate.

Sincerely,

Tim