How To Break Through This Plateau?
Hi guys,
I started my site contactsadvice.com in 2015 and I've watched it as it grew to just over 23,000 sessions per month, with a lot of work of course.
I truly believe that my website offers something unique and valuable to my target audience. I compare the top 50 brands of contact lenses at the top 10 contact lens websites to find the lowest price for every brand.
I know for a fact that contact lens wearers are very price conscious and are always looking for ways to save money on their contact lenses. That means there's a huge niche out there for me serve.
Unfortunately, despite my site's traffic I am only averaging about 1 or 2 affiliate sales per month. I would like be getting sales daily.
Does anyone have any ideas on how I can convert my traffic into more sales? I'm out of ideas...
Thanks in advance for your help.
Jason
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Do you have a Facebook page and a Twitter page? It sounds like you're doing what you need to do, but maybe you could push more traffic there. Best of luck.
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I remember leaving a comment on your site when you first started it and was very impressed. And it still looks great. Very professional.
I honestly don't know why you are only making 1-2 sales a month with the traffic you are getting (double what I am getting right now - my site is 2 years old).
If you haven't done so, check out your analytics and see what your best performing articles are.
I quickly read over some of the articles in "contacts advice" section and noticed there weren't many (or any) affiliate links or links to your home page where you have the great table with links to purchase all of the contact lenses.
Once you have figured out your best performing articles you can add affiliate links to those or like I mentioned, add a link to your home page.
I have started making images for some of my links to make them stand out more (especially when I can't find a way to naturally add a particular link to part of the text).
You can see an example of what I mean in this article from my site https://seemeandliz.com/toddler-easter-activities-to-help-with-speech-language-development
The clickable image I am referring to is "Best Toddler Toys For Learning Through Play"
If most of your traffic is coming from google then they probably aren't landing on your home page. And I wouldn't rely on your sidebar for making sales. People tend to block out side bars these days. And on a mobile device it would be at the very bottom anyway.
Hope that helps!
Edited to add: I just saw this article. Maybe it will help you (I haven't read it) https://www.lilachbullock.com/website-converting-sales/
Thanks for the feedback! Sometimes it helps to get someone else's perspective.
I'll implement the things you suggested and see how it goes.
Best of luck to you and your site :)
Jason
You're welcome Jason! Hopefully you will see some more sales by making a few changes.