Early on in sales it was letters but it was determined that many went directly in to the circular file better known as the waste basket. Then along came the postcard and it became very popular because of the Picture and it presented itself already opened. People were more likely to view the Front & Back. The image of the front will last in one's eyes for a long time when well done. It was a very successful way of producing sales particularly if you were able to qualify the target audience.

I did that when working as a bookkeeper for a small landscaping company. Dealing with outdoor kitchens, walls, patio's, fish ponds, small water falls etc.. Some jobs could cost as high as $100,000. I would get a mailing company to produce labels from surrounding towns with the following criteria: Home values valued at $750,000+ on public records, Occupant is home owner & some other items that I can't recall right now. The owner designed a 3 fold brochure with pictures (11" H x 4.5" W folded) throughout and we sent those out First Class Mail. It was a beautiful piece that Projected Professionally done. The first time we did it we got a lot of nice jobs. We did this mailing in early spring every year because of the seasonal work. Before the next mailing the owner made a book approximately 50 pages (Soft Cover 8.5 x 11") of all significant jobs in full color. When people made appointments after the next mailing he would take 1 of the books for them in the meeting.
We would get a new set of Labels every year because of the changes that would occur.

I help create a winter routine for snow removal using Google Earth. We could calculate the area's requiring snow removal so we could submit a proposal without being asked. It worked very well.

Nice idea Brad :)

That's a great way to go, Brad!

Jeff

This is very interesting, Brad.

Thanks for the share.

Myra

Fascinating Brad. A very creative idea!

Lily