If it doesn’t Convert…
It must convert or it’s a waste of time.
If you’re Landing Page does not convert a looky-loo into an Opt-In, it was a waste of energy time and maybe money.
And even if the landing page, DOES get Opt-Ins, if the “lead “does not convert into a sale, it is essentially just a cancer in the system.
There are so many free Gmail email addresses and Yahoo Email addresses and Hotmail email addresses on the Internet that are not serious that it is quite a waste of space.
How many emails do you have in your system that are not engaging and are essentially inactive? Or how many leads are in the WA system that are inactive?
I would say… LOTS‼️
Granted, a free option to Opt-In for more information does attract more “leads“ but are these “leads” actually LEADS or are they just distractions from genuine conversations??
I have often thought that it might be a good idea to charge one dollar ($1) for a person to get the information. This way, there is much higher likely that the person is somewhat serious.
What are your thoughts on qualifying leads with a one dollar ($1) charge?
Recent Comments
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Good point, Brad. At the same time not likely because people will be hesitant about giving out their personal info but that is something to think about.
Myra 💜
What, if the “know, like, and trust” factor is already established?
What if they are not cold leads? What if they are already warmed up and have been watching me online? What if they trust me enough to invest one dollar to learn more?
I’m trying to eliminate the User474946@gmail,com people.🤪 LOL
The offered information would need to be worth it if you plan to charge. The implied value should far exceed the dollar. It might still be a tough sell, though, because people are super hesitant to share their financial information. The responsibilities/liabilities you would be taking on to protect their cc information, even using a third party, are also significant.
I agree, people are hesitant to share financial information.
Perhaps it’s just as easy to get $100 as it is to get one dollar.
Oh no, I wish that were the case!
On Awin, we ask people to enter their credit card which is then charged for $1. We do this to verify identity. Using a third party, the info is totally safe and we instantly put the $1 back into their Awin account.
Originally we charged $5 and the uproar was deafening! People were constantly complaining about it. But when we switched to $1, it quieted down a lot. Nevertheless, no offense, but your site is a lot less known than Awin, so you'll still hear about it, as people have to decide whether they trust your site to be secure, and whether they think the info is worth $1!
Agree… perhaps even just a “penny” to verify identity.
I am not referring to “my” website. I am referring to the (Wealthy Affiliate) website.
You make an interesting point, Brad!
I'm tight on money though, so not sure about the other!
Jeff
Hmm. Even a dollar would put me off. Just my opinion.
But an interesting post none the less.
Bux
But the $1 would qualify as more serious, I think.
There are A LOT of "people" in the WA Synstem that are not active. There are millions of "people" that have multiple "free" Gmail addresses and Yahoo addresses and multiple HotMail addresses, that use them to Opt-In to get info, then don't sign up (buy).
But I think you are right. Even a single $1 would turn most "people" away. (But it would also qualify them as being more serious)
Maybe the $1 is paid AFTER the initial opt-in and the buck would get them "serious entrepreneur" STATUS. The freebees would only get "tire kicker" status.
Some good ideas there. I will watch and see, who knows what the industry will suddenly declare as in vogue.
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Good morning Brad,
That's an interesting thought about the one-dollar charge, and I know where you're coming from.
I really like the idea that new members can sign up without a credit card, but you are right: how serious are they?
I remember the local council giving free courses to local people who wanted to educate themselves. However, they ended up having to charge, not because they needed money, but to make people physically turn up. They found that too often, if people did not pay, they failed to turn up, but if they paid a fee, they would turn up as they had spent their own money!
It's an interesting concept, Brad.
Have a great day.
Roy
I have a theory, that if seeds are planted, they multiple 10X. So, if $0 is invested, then it will 10X "zero", which creates a vacuum.
I think there could be a "free trial" period (30 days) where the looky-loo tire kickers need to commit and invest (at least something) so the system does not have so much dead-weight.
That sounds like a good principle, Brad!
Maybe it's an experiment that could be trialled to see what happens. Not only could it be good for people taking the platform more seriously, it could generally help people become more committed.
Have a fantastic day.
Roy