5 Steps To Increase Your Conversions and Make More Money

byTheCatherine

14.5K followers

Updated 4 years ago

The more you understand your audience, the more they will trust you because they feel understood. Once you make them feel understood, then they will trust you and stop worrying whether or not you are trying to con them.

Convince your readers you get them.

People buy from people who make them feel that you understand their pain, - they need to feel understood. To get to know them more, go to the forums that they hang out in. Read their problems and make sure your blog addresses those questions. Watch what they buy, and more importantly, watch what they don't buy.

You need to know

1. What keeps them awake at Nights?

Examples

1. Trying and Failing

2. They don't want to look stupid

3. They constantly feel guilty

4. They haven't got enough time

5. Doing spectacularly well

6. They don't have the knowledge

7. They aren't good enough

8. They are too busy

2. What Have They Tried In the Past that failed them?

1. Are they frightened of getting conned?

2. They know they succeed if only they had a blueprint

3. What Does Their Average Day Look Like?

1. They are angry

2. They hate their job

3. They are frightened

4.They are lost

5. They are insecure

6. They are always being chided by their peers

7. They are always told they aren't good enough

8. They are overwhelmed

4. What do They Want Your Product For?

1. Security

2. Freedom to live the life they choose where they choose

3. They want to love their work, not have a job

4. They want control

5. They want more out of life

6. They want to give something back

7. They want to be able to be more than someone who scratches around to pay the bills

8.They want to educate the children

9. They don't want a boss

10. They want a whole new way of life, don't sell the fix sell them possibilities

5. Belief Systems that drive them

1. god

2. Anything new is good (shiny object syndrome), anything old is obsolete.

3.income potential

4. prefer someone else to figure it out

5. They have enough stuff

6. They are self critical

7. True wealth is for other people

8. Another day of the same old, same old.

9. Time is money

10. They are accountable and responsible for their families.

This is by no means an exhaustive list but a list it took me twenty minutes to write. It should be enough to give you an opportunity to see these pain points are universal. They can be applied to every niche. Can you address those problems in your blog?