Struggling to Create Content?

I was reading through some of the articles on Wealthy Affiliate recently when I came across one that made me stop and think.

It wasn't promising a secret content formula or suggesting you could crank out a hundred articles before lunch. It was much more practical than that.

The article, “Wealthy Affiliate Tools – The Complete Affiliate Marketing Package,” was written by John, a Wealthy Affiliate member, and it demonstrates a straightforward way to approach a problem a lot of affiliate marketers eventually run into:

What the heck am I supposed to write about?

That sounds like a simple question.

It isn't.

You can have a niche, a website, affiliate programs, and plenty of tools at your disposal, yet still stare at a blank screen wondering what would actually be useful to your audience.

That's why John's article caught my attention.

Read John's full article on Wealthy Affiliate

The Problem Isn't Always Writing

A lot of people who struggle with content don't necessarily have a writing problem.

They have a topic problem.

They don't know what their audience needs help with, so they don't know what to write. And when they finally pick a topic, they may not know what product, service, or solution naturally belongs in the article.

John's example takes a different approach.

He starts with a specific audience problem involving seniors who want to exercise despite joint pain. From there, he uses Wealthy Affiliate's tools to explore the problem and identify a potential solution.

Now there's something worth writing about.

That distinction matters.

Instead of starting with:

"What product can I promote?"

You're starting with:

"What problem is my audience trying to solve?"

That's a much better place to begin.

Find the Problem Before You Find the Product

This is probably the part of John's article I found most useful.

He uses the problem as the starting point and then looks for something that could actually help solve it.

In his example, that leads him to a chair-exercise product available through Amazon.

Now the article has a natural path.

Someone has a problem.

There's a potential solution.

And there's an affiliate product that fits the situation.

That's very different from finding a random product first and then trying to invent a reason someone should want it.

The order matters.

Find the problem. Understand the problem. Find a useful solution. Then create the content.

It's a simple process, but sometimes simple is exactly what you need when you're staring at an empty content calendar.

Then Use the Tools to Fill in the Gaps

John's process doesn't stop with finding the product.

He gathers additional information about it, including product details, customer reviews, ratings, and YouTube videos related to the exercises.

Then he uses that information with Wealthy Affiliate's AI Writer.

I think that's an important detail.

The AI isn't being asked to magically invent an article from nothing.

It's being given information and direction.

John first has the AI Writer create an outline. Once he's satisfied with the direction, he moves on to the article itself.

That's a much more sensible way to use AI.

Give it something useful to work with.

About 20 Minutes to Get the Article Started

John says the entire process took him about 20 minutes from start to finish.

The initial research took roughly 10 to 15 minutes. That included identifying the problem, finding a potential product, gathering product information, and looking at related YouTube content.

He then used the information to create an outline and generate the article with AI.

That's a pretty efficient way to get a piece of content moving.

But I don't think the most important takeaway is that you can create an article in 20 minutes.

The bigger benefit is that you don't have to spend 20 minutes staring at a blank screen wondering what to write.

Those are two very different problems.

AI Still Needs a Human Being

This is another part of John's process worth paying attention to.

He doesn't present the AI-generated article as something that should simply be published untouched.

He says the article was about 75% complete and still needed polishing.

That's very realistic.

AI can give you a strong starting point. It can help organize information, build an outline, and turn research into a workable first draft.

But you still need to read the thing.

Check the facts.

Make sure the product actually fits the audience.

Remove anything that sounds awkward or unnecessary.

Add information the AI missed.

And, perhaps most importantly, make sure the finished article sounds like something you would actually publish.

AI can help create the article.

You still have to create the value.

The Bigger Lesson for Content Creators

You don't need to copy John's exact example to use the idea behind it.

The useful part is the process he uses.

Start with something your audience is struggling with.

Then ask:

What are they trying to accomplish?

What's getting in their way?

What solutions are available?

What information would make their decision easier?

Those questions can give you a much stronger foundation for an article than simply trying to come up with a clever topic.

And once you understand the problem, you have something meaningful to give an AI writer.

That's where the technology here becomes useful.

Don't Ask AI to Pull an Article Out of Thin Air

This is probably one of the biggest lessons I'd take from John's example.

There's a huge difference between telling an AI:

"Write me an article about exercise for seniors."

and giving it actual research, a specific audience problem, a potential solution, supporting information, and a clear outline.

The second approach gives the AI somewhere to go.

It also gives you something to edit.

That's important because the goal shouldn't be producing the most words in the shortest amount of time.

The goal is producing something worth reading.

Nobody needs another 1,500-word article that says basically nothing.

If You're Struggling With Your Next Article

If you've been staring at your content calendar wondering what to write next, John's article is worth a look.

Not because it contains some secret formula.

It doesn't.

That's actually one of the reasons I like it.

The process is fairly straightforward:

Find a problem.

Research the problem.

Find a useful solution.

Gather supporting information.

Create an outline.

Use AI to help build the draft.

Then edit the heck out of it.

Okay, John didn't specifically say that last part.

That's mine.

But it's important.

The AI gets you moving. The editing is where you make the article yours.

A Simple Way to Think About Content

I've found that the question "What should I write about?" isn't always the best question to ask.

Try this instead:

"What problem is my audience trying to solve?"

That's a much more useful question.

Once you find the problem, the rest becomes easier.

You can research it. You can find solutions. You can look for products or services that genuinely fit. You can gather supporting information. And then you have the raw material for an article.

John's example is a good demonstration of that process.

If you're struggling to create content, I'd give it a read, and I am serious here. It is worth it!

Read “Wealthy Affiliate Tools – The Complete Affiliate Marketing Package”

The Bottom Line

Content creation gets easier when you stop trying to pull brilliant ideas out of thin air.

Find the problem first. Then find the solution.

Then use the tools available to help you turn what you've learned into something genuinely useful.

AI can do a lot of the hard work for you. The editing is on you.

Just don't hand it the steering wheel.

(Sorry, I was listening to Carrie Underwood while writing)