It's Easy to Forget the Easy Stuff!
Last Update: Jan 14, 2021
As I was working on my latest post for my website today I realized something. I've been producing content like crazy, all of it being informative, helpful, how-to style content. And that's great!
But it dawned on me it's been 2 YEARS since my last blog post. My last news post. It's talked about in the training here but it can be so easy to lose sight of.
Part of becoming an authority in your space/niche is having your finger on the pulse of it. You need to stay up to date on the latest news and stories ands write about those too when they pop up.
These posts are awesome for a few reasons:
- They don't have to follow the 1,000+ word rule of thumb. A news story can be 3,4,500+ words. As long as you cover the story well, it's fine.
- This content is generally easier to write since little research is required to discuss a current event
- It makes you seem like less of a salesman if you have a decent amount of lifestyle/branding posts.
- They're a great way to boost your writing productivity.
- These posts are the best way to really connect with your readers. They allow you to really relax and be informal and add much more opinion to the post than in a how-to.
For the last couple weeks I've been working on honing in my 2021 content strategy. Ideally, I want to be posting 3x/week: 1 review post, 1 how-to post, 1 blog/news post. I think that would be the most effective strategy, though it would be difficult to stick to as some weeks there's no news and eventually I'll run out of stuff to review.
What really sparked me to write this is I spent 2 hours working on the outline and research for the post I had planned to write and post for today. Then I saw a sidebar story about an original guitar pedal being listed on sale todayfor $500,000!
Now which story do you think will be more immediately engaging? A quick, 500 word story of someone trying to get half a mil for a guitar pedal and a brief history of the pedal, or a 2,000 word lesson on how to play power chords?
What's the point?
Don't forget the easy writing! This applies to every niche. There is always news to discuss in your industry and often times, these stories promote the most engagement. Remember you're first priority is to help your readers. Part of helping them is keeping them up to date with all the developments of your industry!
Google Alerts are a great way to stay up to date: https://my.wealthyaffiliate.com/training/using-google-alerts...
Let me know if you've got questions and I'll be happy to help!
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