Conversational Marketing: a MUST HAVE to increase your sales (RECAP after 2 months site launching)
Hello beautiful WA family!
Let me analyze with you what happened after lauching my new website on 12th June 2024.
Short story first: My textiles brand Suomiifabrics has been online since 2013, selling regurarly until 3 years ago when I had an health problem and I stopped working. I shouted down my Etsy shop too (which had 10 years!) and not published anything until now. Being outside the market for these three years has been a real disaster for my business. So, now I am in the situation of starting again as a new business, with the social media scenario totally changed.
WHAT HAPPENED IN 2 MONTHS OF LIVE SITE
- At the beginning, the site was not so stable, having some visualization problems from mobile, and sometimes from browser. With time, it became more stable and now the technical problems are really rare.
- The first sale in the online shop happened one month and half later: it came from ORGANIC SEARCH ON GOOGLE
- From the launch, I had 7 orders (total amount of 500 euros), one generated by the site itself, the others generated via DM in social and whatsapp
- I put the whatsapp chat on the site so the customer can contact me in every step of his journey on the site.
- The customers read EVERY SINGLE PAGE OF THE SITE: the About page is read, the BLOG is read, which surprised me actually. I thought they were interested more in products, but they are also seeking for other informations about the textiles.
MOST OF SALES HAPPENED VIA CHAT (IG DM, MESSANGER OR WHATSAPP)
I guess this is the most important pattern I noticed in these 2 months.
Just one sale came automatically via website, the others were ALL DRIVEN BY CONVERSATIONS I had with customers via chat.
These shows an important behaviour of customers which was underlined also in some studies about Tik Tok.
Customers need interactions. They buy with more trust if they can talk directly to you.
So think seriously to develop all possible ways to create those interactions and give the customers the chance to chat with you directly:
- Display your WHATSAPP NUMBER on Link in bio in Instagram
- Dispay your WHATSAPP NUMBER in your Facebook page
- Add a WHATSAPP CHAT plugin on your website
- Ask your customers to write you to suggest you which contents they need
- Develop any sort of HUMAN INTERACTION
Hope my analysis will help you. Generating 500 euros in two months is not a joke, so it is a very good sign that CONVERSATIONAL MARKETING works.
Ps. UPDATE: Yesterday I received another order on the website but the person contacted me on Instagram Direct Message to finalize it > 112 euro. So the total amount in almost 2 months could be updated in 622 euros.
Recent Comments
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Conversational marketing has been a game-changer for businesses looking to boost sales, especially in the early stages after a site launch. From my experience, implementing an AI chatbot that can handle customer queries in real-time really ramps up engagement. It’s like having a virtual assistant that’s always ready to assist, which can significantly shorten the sales cycle. What I’ve seen is that when customers get instant responses, they’re more likely to stay engaged and convert, leading to a noticeable bump in sales. Definitely worth considering if you're looking to optimize customer interactions and scale efficiently!
Good morning Suomil,
Thank you for your interesting blog post, Suomil. It's amazing how a few simple changes or even one change can make a difference to our website.
I must admit I have WhatsApp on my website for my off-line business, but I hadn't thought about it for the online business. WhatsApp is used a terrific amount for the off-line business. It makes me wonder if I ought to try it on my other websites due to your experiment, Suomil.
I appreciate the heads-up.
Have a great day.
Roy
Ciao Roy, I have always run an online business, and I came to the conclusion that online business is exactly like an off-line business. Because business is made by people and FOR people. So I cannot see very big differences!
I want to underline that I mostly talked about whatsapp, BUT all the tools that guarantee an interaction with customers are welcome (MESSANGER, INSTAGRAM DIRECT MESSAGES, POOLS IN THE STORIES, ecc ecc). Whatever promotes an interaction, go for it! :)
That's very true, Suomil! I know where you are coming from! Too many people think that an online business is where you become a millionaire overnight, I know that you don't think like that.
Out of interest, Suomil, which tool do you receive the most interaction from? I'm guessing that it's WhatsApp, but I could be wrong.
Have a great day.
Roy
I could surely tell you that 60% of interactions come from Whatsapp and 40% from Instagram DM (because IG is my main social, but I guess that if you really focus on growing one social - Tik Tok I hihly recommend right now, infact I am switching from Ig to Tik Tok), the most of request will arrive from that!
Good morning Suomil,
Thank you for your reply, it's appreciated.
I thought you may have more interactions from WhatsApp, but it also looks like your responses from Instagram are high.
I must admit I haven't tried TikTok yet, but it's something I feel I should be doing. Having said that, I'm trying to focus on YouTube more at the moment.
Have a fantastic day.
Roy
yeah, I agree Roy! It is better to focus on one platform at time! But since you are producing already video contents for youtube, just resize the video in canva for titk tok (1080x1920 px) and just post it! So you can maxime the efforts :)
Good morning Suomil,
That's very true, Suomil, that does make a lot of sense!
Have a fantastic weekend.
Roy
I totally agree with you that an online business is exactly like an offline business. (I even wrote an article on my MMO website affirming the same). When you're deeply involved in both, that's what you soon realize. And so, the same principles apply in both.
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I'm Truly sorry to disappoint you now the premium offers are lucrative but it's way
above my lead,My previous email to you i clearly mention how difficult it is for me
to get started in anything concerning dollars even the smallest premium of $41.95
is an amount which i won't be able to afford at this point in time.
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That's great and all, but if you don't want to give out private information, and you maybe also want to dazzle your fans/customers with a new page, store, blog, etc on top of it and make some money with their affiliate program, Strikingly offers Live Chat right on your website and it also has away message and saves those messages, just like a live conversation or DM would do. Check it out! https://www.strikingly.com/a/desSlN