Daily Facts - Day #54: The evergreen $300 million Paleo trend
First of all let's clarify the term itself ...
The paleolithic diet = paleo diet = caveman diet = stone-age diet is a modern fad diet requiring the sole or predominant consumption of foods presumed to have been the only foods available to or consumed by humans during the paleolithic era.
Sounds funny?
Well, according to Jaaxy there are 64,000 monthly searches for the paleo diet term ...
And check out these deadly serious facts ...
- Paleo product sales in 2017: $61 million. Paleo product sales in 2018: $300 million. That's a growth of 400% in one year!
- 21% of fans have a household income over $100K.
- 20% or more of the market are between 30-44 years old.
And no wonder, there are thousands and thousands of profitable, well-converting affiliate products out there ...
I have found 9,000 products only on Amazon!
The cherry on the top: with so many offers is quite easy to find expensive, well-paying affiliate products. And when I'm saying expensive, I mean EXPENSIVE!
You might find hard to believe, but one paleo diet cookbok could cost you hundreds of US dollars! Sounds exaggerated? Check this out:
Yep! That's $900 for a recipe book!
My conclusion
HUGE opportunity!
Why?
Because ...
This is a huge niche with a LOT of demand and a continuous, incredible growth rate!
People are searching for almost everything that is niche related: paleo diet plan, paleo diet recipes & cookbooks, paleo diet food, paleo diet results, paleo diet bars, ketogenic weigh loss, paleo drinks, paleo secrets, paleo way, etc.
Between the social media hubs and forums there's around 500K members meaning a huge pool of engaged traffic to tap into.
There will always be newer and better products which means buying the latest and greatest books, systems, apps, courses, podcasts, paleohacks, etc that will generate sales as well as repeat sales for you.
The target audience male and female tend to have disposable income to spend – you can benefit from that spending.
Your thoughts?
Recent Comments
34
64,000 monthly searches! 9000 related products on Amazon! $900 for a book! Amazing numbers - I need a piece of this pie - do they have Paleo pie?
Justin
That book pricing looks like a fluke related to lack of printed supply. It's not unusual to see oddball pricing on Amazon for out of print items.
Still, that observation does nothing to limit the validity of your research into this niche! Far from it. Nicely done -- yet again :) thank you!
I'm sure you've done ✅ your homework! But diets come and go! It will run its course, until the next fad takes it's place. Thanks my fellow WA'er.
Not my cup of tea (or plate of food), but could be perfect for someone looking for a good niche.
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Working on your body with whatever diet is always getting attention. I am so happy that I am in my comfort zone and can blog about it health and wellness
so easy
Have a great day
Tonmy
Well said Tommy!
Thanks for the time!