Daily Facts - Day #44: Billion dollar niches - Babies

bysmartketeer

6.8K followers

6 years ago

Let's start with a few facts ..

• There were 900 million people alive in 1800.

• By 1900 that figure increased to 1.65 billion.

• By 1980 that had increased to 4.4 billion people!

• And in the last 40 years the population of our planet has almost doubled to 7.6 billion people!

• According to UNICEF that means around 386,000 babies born every single day.

So yes, the market for baby-related products is getting bigger every day.

And needless to say, the new parents are “raving fan” spenders.

They spend an average of $4,000 per year to care for, clothe and feed their baby.

The point: I'm talking about a market that generates more than $18 billion per year ...

And I have to tell you, the sub-niches within this market are almost endless ... I've seen sites dedicated to baby names, to first-time parents, to adoption issues, etc, etc, etc ...

The rock-solid fact is ... that people in this market are willing to pay almost anything to ensure their kids get the best possible start in life.

In my opinion is definitely a gem!

Your thoughts?