Create a Socially Engaging Post

bysiskiyoujim

182 followers

5 years ago

My mom learned Polish before she learned to speak English. Not long after she married my dad, they went to a Polish Society dinner in the Philadelphia area.

Another guest came up to my dad and started speaking to him in Polish, but my dad only knew four words of Polish. The word for wine "wino" and the word yes or "tak" and the word "no". He could say thank you as well, "dzien dobre."

This fellow came up to my dad, lifted his glass and said something, so my dad said "wino". The man returned and started talking to him for about twenty minutes. My father would nod at the nods, say yes or no to a yes or no, and say dzien dobre at the glass of wine the man gave him, and at the end of the mans monologue.

This Polish fellow went up to my mom and told her he never knew my dad could speak such fluent Polish, and that he thoroughly enjoyed their conversation. Upon asking my dad about it, he told her he never understood a single word the fellow said.

I just finished the lesson in the Affiliate Bootcamp on creating socially engaging content, and couldn't but think of this tale.

How to have a conversation

Kyle's lesson focused on this key point.

"...when was the last time you engaged in a conversation? Think about it. Did you phone a friend? Did you order something from your local coffee shop? Or did you talk business with someone at work?

Now, think of why the conversation worked? You created a conversation. You asked questions, you talked in a way that was interesting and hip, and chances are you may have had a moment or two of humour.

Guess what people like to read online...

The exact same sort of “conversational speak”. People like to read content that is interactive and feels as though it is engaging with them personally, so that is going to be one of our major focuses going forward."

My dad had a long conversation with a man who loved every minute of it. That's because we all want to get the same thing. We want recognition, and we love to hear ourselves speak. There was a song by the Alan Parsons project that included the repetitious phrase, "Let's talk about me for a minute".

It's not about you or your product

On my website my most recent article is Ways to Overcome Writers Block, and the lesson today was surendipitous. It came along as exactly the right moment, and as I was creating content on this very topic.

When I write content, I'm thinking about what my product really is. Take the lottery for instance. The orange tickets they sell here in California with the series of numbers are not the product. Neither are the schools and social programs that are supposedly benefitting. Nope. The product is the dream of winning big.

Guess what? The product on my website isn't Wealthy Affiliate, its the vision, hopes, and dreams of what my life could be if I had a successful online business. That's what I need to sell to others as well. I need to feed their hopes, dreams, and future. They can succeed, and I know the "E" ticket that will get them there.

Are You Having a Hard Time with Writers Block?

Take a visit over to the lesson in the Affiliate Bootcamp for a refresher course. It's well worth it.

https://my.wealthyaffiliate.com/training/wa-affiliate-bootca...

I had a lot of fun going down memory lane with this one. I hope its encouraging to you as well, and helps you create better content going forward. Leave me a comment below and share the love a little. Thanks in advance.