The Power of WA And a Crazy Idea That Changed Everything

Hey WA,
It’s been a minute.

I’m on here every day, but lately it’s been straight into the back office
building, fixing, learning, and getting this brand of mine ready for the next level.

When I first showed up here a year and a half ago… man, I had absolutely no clue what this place even was.

I wasn’t looking for affiliate marketing.
I wasn’t chasing commissions.
I wasn’t looking to build a business.

All I wanted was a place to host one book I wrote
and a name I wanted to honor.

That was it.

My niche isn’t trendy not even close.

Most people treat Bigfoot like a fairy tale.

But funny enough…
those same people helped shape WildFoot.

I’ve spent 38 years in this topic
believing in it, studying it, living it.

But I didn’t know how to build something real with it.

So I started the core training.
Finished it.
Watched classes when trucking allowed.
Caught the live ones when I got lucky.

Someone asked me recently:

“Do the WA classes really work?”

And I told him straight:

“Well, I’m here talking to you because of them.”

A Year and a Half Ago

I Had a Dream With Zero Skills**

I had one crazy idea:

Bring what I know into the Bigfoot niche…
but not as another Bigfoot guy.

I wanted to leave a mark.
I wanted my brand to stand for something.
I wanted to be different.

And today?

People in the niche know me
sometimes good, sometimes bad.

But here’s how I see it:

“It doesn’t matter what they say… as long as they’re saying something.”

Fast-Forward to This Year

Everything Took Off**

✔ Book sales
✔ Apparel sales
✔ New Shopify store (already getting sales)
✔ Two audiobooks dropping in December on Apple/iTunes
✔ Full Etsy shop being built for the Arctic art + digital prints
✔ A brand-new Digital Book Store coming in 2026

And that digital bookstore?
That’s a huge one for me because:

I’m not renewing KDP Select.

I’ve done my time there.

Now I’m selling my books directly:
digital editions, image books, everything
and collecting the money myself.

Pure independence.
Pure ownership.

This is how you build a long-term brand.

The Traffic Numbers Don’t Lie

This year alone:

Facebook

3,025,787 views
(2,878,701 organic — only 147,086 from ads)

Instagram

23,803 views
(22K from organic)

Pinterest

1.41 million impressions
43,000 engagements
Fully connected to Shopify now.

KDP November

CA$164.97 royalties
from all 14 books

When you put all that together?

WildFoot isn’t an idea anymore.
It’s a full ecosystem.

Shopify

And My Brand Paying for Itself**

I started Shopify on the free trial.
Bought the domain.
And I’ll be paying the membership going forward
same as WA.

Why?

Because the analytics already showed me the truth:

Shopify Sessions

416 total
289 direct
63 paid Facebook
24 unknown Facebook
11 organic Google and 9 organic Facebook

with 130.50 in sales

Sales came in before the trial even ended.

That told me everything:

WildFoot is real.
WildFoot is working.
WildFoot is growing.

And here’s the wild part…

A year and a half ago, I made a promise to myself:

“If I’m going to build online, everything online will eventually pay for itself.”

And guess what?

It does now.

WA membership?
Paid by my online income.

Shopify?
Covered by sales.

My tools, my sites, my platforms
all paid for by the brand.

That right there is the power WA gives us
when we actually stick with it.

WA Gave Me Something

Those 38 Years Never Did

A path.
A real one.

Not just opinions, stories, or gatekeeping…
but a straight path to build something real
out of something people mocked for decades.

And over the last year and a half,
I’ve slowly built multiple brands.

Do I need them all right now?
Maybe not.

But here’s the truth:

WA gives us the power to build a new life online.
They give us the tools to jump higher,
reach further,
and bring even the weirdest ideas to life.

And I’ve used every tool they gave me.

Juggling Work + Online Growth

On top of all of this,
I just got a new promotion at work.

Balancing trucking,
new responsibilities,
learning how to re-schedule,
and building an online brand…

Yeah it’s been a challenge.

But that’s growth.

And honestly?
It’s worth it.

One Last Thing…

If You’re On the Fence

If you’re sitting there unsure about WA…

Right now is the time to take the deal of a lifetime.

Trust me.

I paid full price for over a year.
And today my brand pays for it on its own.

But even if it didn’t?

I would still buy the Black Friday deal
without thinking twice.

Just a little truth from someone who lived it:

To build a great brand,
start with YOU.
Then grab a powerful tool.
Show up every day.
The rest builds itself.

And if you’re anything like me…
you’ll look back a year from now and wonder:

“Where the hell did the time go?”

I guarantee that part.

Believe in yourself.
Believe in your ideas.
And maybe believe in Bigfoot a little bit too
it worked for me.

See you all in the next one.
Working on a vlog in my spare time. for now gone trucking

Shawn