Gold in those inboxes

bySanjeev23

38 followers

3 years ago

There really is gold in those inboxes, and you are well on your way to striking it rich!

Here are a few tips to help you out with your sales emails:

1. Tons of research has been done concerning the best day to send email. Research has found that the best days are Tuesdays and Thursdays.
2. Never send an email out to your list without testing it. First, use a spell checker like Microsoft Office 365 now has inbuilt spell checker as well as grammer., a spam checker, and finally, email it to yourself before you send it to anyone else.
3. You can write an outstanding sales email, but if you send it to the wrong people, it is worthless. Use targeted marketing techniques when building your email list.
4. Research has shown that people need to see a message approximately seven times before they will buy something. Don’t just recommend the product once – recommend it multiple times.
5. Never send out more than one email per day. Depending on your audience, you may want to cut that down to once or twice a week. At the same time, you don’t want them to forget about you. Never let more than a week go by without contacting your prospects.
6. You can send old offers to your new prospects, as long as the messages that you write are not ‘time specific.’ This will help you to keep profiting from your old emails over and over again, as long as they are still relevant. Make sure that you keep those old emails clean and delete emails for products that are no longer viable.
7. HTML sure makes an email look better. Unfortunately, many email clients either won’t accept HTML email, or the prospect has set their client to refuse HTML. Stick with plain text for best results.
8. Don’t confuse your prospects. In each email, there should only be one of two actions to take. First, they can take the action that you desire, and second, they can close the email and take no action at all. Those should be the only two choices.
9. Even though you are using plain text, most email clients will create a clickable link if you type in a URL. Make sure that you send the email to yourself and make sure that the link is indeed clickable.
10. Many people use web-based email. You should too, for testing purposes. Test your email in different browsers, including Internet Explorer, Firefox, etc.. All these browsers are free, and you can test them with any free email account.
11. People hate to be sold to. Make sure that the verbiage you are using is not a hard sales pitch.
12. Make sure that all your email isn’t designed to make a sale. People will come to trust you more and get the sense that you are trying to help them out if you also refer them to free resources, as opposed to always referring them to products that they must purchase.
13. You want your readers to feel like they are your friends. In some of your emails, you should refer to real personal details about your life. This can be anything from referring to something cute your kid did to an interesting, somehow related, conversation you had with your wife. Mention your family members by name.
14. Avoid abbreviations, including ‘cyber terminology.’ While such things are fine in personal email to your friends, it really isn’t appropriate if you hope to build a personal relationship with prospects. Some people have no idea what those abbreviations mean.
15. Pay attention to how other people’s sales emails affect you. Open your email client, download your mail, and record your thoughts regarding what you were thinking or feeling as you read each sales email. This is a really enlightening exercise.

Email marketing is a world of its own, and the concepts that work and do not work are constantly changing as users become savvier. Be sure that you keep up with the latest email marketing techniques, and don’t be afraid to try new things. However, when you do try new things, only send the ‘test’ email to a portion of your list – not the entire list – to see how it works out.