Learning about Target Audience
This week I leeeaaaarrned!
Wow! I did not realize how much I had this all wrong when I started out years ago. One thing that is helping me this time is taking the emotional aspect out...Which helps when you are not dependent upon this as your main income.
I am still working on a "how to guide" for developing the perfect offer, which I am focused largely on identifying who your avatar is. Some things such as:
- Where they shop
- Pains and Goals
But the one thing that blew my mind this week is figuring out how important it was to keep in mind how your target audience will use the product and will they want engagement? For example:
As a gym goer and being cramped in my apartment I used myself as the target audience and went shopping on clickbank for something to sell.
What I found was a strength training program that teaches you how to do a pullup. It gives you the exercies and explains how to do them, so on so forth.
I hated it!!
Yes I would love to do a pull up more than anything, but I don't want to download a 200 page pdf, with three phases that are 4-8 weeks long and have a list of exercises that require equipment..I would have liked to know that beforehand.
Not a bad product but I would sell it to personal trainers, or physical therapists myself.
I even hit up the owner and asked if they had an app. They were very confident that that wasn't neccassary no matter how much I tried to convince them otherwise lol.
So as you can see, I learned first hand that the way you deliver your product and really understanding your audience goes a long way!