Is Prospecting Hard or Do We Make it Difficult?
A question I've been receiving lately is "what is prospecting in sales?"
At first thought, I thought it was kind of silly. Most people have to know what prospecting is, right? Then I thought about my online journey and realized something.
Sure I knew what prospecting was, but did I really understand it and how important of a step it is within the sales process as much as I do now?
The answer, definitely not.
So I recently created a post titled "What is Prospecting in Sales?"
And as I was creating the post, I found myself re-learning about the subject and I value prospecting ever more now. I went on to discuss why people tend to struggle prospecting and shared a few things you can do to sharpen your skills.
I just think it's amazing how we can look over the "smaller things", yet not realize how the smaller things can make a big difference and impact within our businesses.
Were you taught the importance of prospecting when you first got started online?
If so, how important on a scale of 1-10 would you say it is to learn how to prospect so you can make more sales?