How to Create Engaging Emails For Your Readers

byrodsingleton

885 followers

Updated 5 years ago

Why Should I Create Engaging Email for My Readers?

One of the things that annoyed me most when I was brand new to marketing, was the fact that people wouldn't buy what I was selling - INSTANTLY lol

Sad, right?

Well, I mean - the product/service I offered was AMAZING.... ( in my eyes LOL )

Anyways, what I had to do was humble myself and realize is, not everyone buys "ON THE SPOT".

So in order to STAY ON THEIR MIND when it comes to making the buying decision, I recommend you incorporate these 5 ways to Create Engaging Email for Your Readers

HOW TO CREATE ENGAGING EMAILS FOR READERS + SUBSCRIBERS

1 - Create Niche-Based Email Topic

Whenever you're creating any piece of marketing content, it's always important to KNOW your topic, and know what you want to talk about. That way it let's your audience (niche) know in their in the right places when reading your content - which in return, boosts your authority online.

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> Here's a post I shared on "How to Find Good Find First Blog Post Ideas"
Check it out here - https://my.wealthyaffiliate.com/rodsingleton/blog/how-to-find-good-first-blog-post-ideas

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2 - Create Email Subject Headline

The moment you receive an inbox notification from your email, question for you, which ones do you open?

A) Do you open the ones that appear their attempting to "Sale" you...

OR

Do you open the email that has a "specific" solution
for your current dilemmas at the time?

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That's exactly what you want to accomplish here - you must provide solutions in order to build rapport.

THE GOAL:
- Get reader to open the email

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3 - Keep it Short & Sweet

Just because you write a 500 word email, doesn't mean it's actually going to serve the purpose of sending the email in the first place. You ultimately want your emails to get your readers to absorb and engage.

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If you're email is ridiculously long, a lot of the times people don't actually take the time and read it. Peoples attention span when reading tends to fall off, so it's important to get to the point!

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THE GOAL:
- Get your subscriber to click your "Link" / "Call-to-Action" in order to learn more.

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4 - Insert Call-to-Actions

Believe it or not, prospects won't do anything, unless you suggest them do so. Now when you're providing value, it's important to avoid plastering C-T-A's all throughout your email.

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Otherwise you risk the chance of your reader tuning out your emails message.

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THE GOAL:
- Get your subscriber to click your "Call-to-Action"

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5 - Utilize P.S. Line

P.s. link are by far one of the most over-looked strategies in regards to building your social following online. Not only that, but you can utilize it to send traffic to any website of your choice.

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But like I said before - REMEMBER, no one's going to click your PS link if it doesn't provide something relevant and valuable for members of your niche audience.

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THE GOAL:
- Get your subscriber to click your "Link" / "Call-to-Action"
- Have your P.S. line promote your social networks to build your following online

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What Should I Do Next?

Are you already send emails to your list? Are your subscribers opening your emails on a regular basis? If not, there's something you need to understand when it comes to email marketing, and most people aren't even aware of this over-looked philosophy....

Keep in mind - NO MATTER WHAT you put in your email broadcast or autoresponder follow-up series messages - the point of it all is to GET YOUR SUBSCRIBER TO:

> 1. OPEN YOU EMAIL

> 2. CLICK YOUR C-T-A TO LEARN MORE

.... THAT'S IT.

Once we simplify the process, the process becomes simple :)

NOW I WANT TO HEAR FROM YOU:

Are there any other ways to Create Engaging Emails for readers and subscribers that you utilize for your business? Post Them In The Comments Below!