How to Build a Profitable Business Mantra

Last Update: November 15, 2013

      Learning how to build a profitable Business Mantra is an essential step in developing a money-making website for four reasons. A well-developed business mantra:

        ·Gives you clarity and focus.

        ·Informs your thinking and decision-making.

        ·Inspires action.

        ·Keeps you on track.

      Start by Defining "What Is a Business Mantra?"

      Years ago I thought anything labeled “mantra” was a Hindu term for a chant. In the context of today’s business world, a mantra holds a different meaning.

      Many well-known entrepreneurs like Oprah Winfrey have intuitively used their business mantra to build a financial empire.Once Oprah recognized her gifts and passion for broadcasting she focused all of her time and energy into becoming a success. “I was called to talk, to use my voice in some way,” she says. It was her passion and love for serving people that would become appealing to audiences worldwide.

      Oprah Winfrey wove her passion and true calling for intuitively interviewing famous people into her business mantra using the “joy of teaching and discovering new perspectives to bring stillness, peace and glorious moments” to become the billionaire she is today.

      Walt Disney had a very simple business mantra which was “dare, dream, do.” He became a multimillionaire by using his gifts for creative inspiration and his passion for helping children of all ages dream.

      Steve Jobs had a mantra which was, “to make a ding in the universe”. Last I heard he made a considerable ding by using his gifts of insight and innovation to change the way people communicate on planet earth.

      Here is my definition of a Business Mantra:

      Before you can write your Business Mantra you have to be clear on your values. You must decide what is most important in your life. Trust me, when hard times come, you will be tempted to compromise. Being clear on those things you consider most important will keep you on track throughout your life journey even if you have to make temporary adjustments to your plan.

      3 Steps to Writing Your Business Mantra

        1.Identify your innate gifts (Strengths)

        2.Identify your core skills (Methods)

        3.Identify who you are compelled to serve (Niche)

      Understand that your Business Mantra is your creative strategy for how you will use your gifts and skills to make money. There is no point to writing your Business Mantra unless you want to make money.

      Successful website owners are entrepreneurs who use their gifts and core skills to build a profitable website. They are clear on who they serve which means they know exactly what their customer (visitor to their website) wants.

      Once you have clearly identified all of the above, you can use a simple template to write your Business Mantra.

      Here is an example:

      Using my gifts of inspiration and communication I will empower Christian women who are aspiring to become business owners to have financial independence and enjoy their lifestyle of working from home by writing, speaking, teaching and coaching.

      Putting it all together becomes easy when you have discovered your gifts, identified your core skills, know who feel compelled to serve and know what methods to use to serve your niche. In the above example you can see that I have defined my strongest gifts, I have clearly defined who I feel compelled to serve, I have stated the results that my niche hopes to enjoy and I have stated the methods or vehicles I will use to reach and convert my target audience.

      Being clear with your business mantra will help you:

        ·Develop a marketing mindset

        ·Build a more compelling website

        ·Monetize your website with products and services that serve your niche

      Now it’s your turn.Write your Business Mantra and share with the Wealthy Affiliate community.

      Thanks for reading.

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teacup Premium
I love this. Encouraging and serving is what I do best. Trying to do anything else is frustrating. You just cleared up the why for me. Thank you
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rebeccas Premium
Thanks for chiming in, Glenda. Keeping my business mantra in mind helps me keep my focus on doing my best to serve my market niche with new and interesting educational content. People in my niche market are best served through education, training and coaching which is a natural fit for me. I'm glad this makes sense to you! ~Rebecca
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pipimalu2 Premium
Thank you Rebecca- as a newbie I have been kind of avoiding the setting up of my website, researching the topic to find out what to do. Your post has helped clarify steps one must take to moving forward - one step at a time! Awesome information!
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rebeccas Premium
Thanks for your comment. I built my first site on siterubix as I was going through the WA classrooms and learning. I find it easier to instantly apply what I have learned. Although I had my business mantra in the back of my head, my first site was in the wrong niche.

Thinking through who my audience is and what they need helped me in better defining my niche. A challenge I had came as a result of being passionate about so many things. It was difficult for me to narrow my niche into the one that I could profitably serve.

I think Kyle and Carson would advise "Just Do It". Try not to over think the process. Trust your instincts.

~Rebecca

P.S. Check out this training on finding a money-making niche:
https://my.wealthyaffiliate.com/training/niche-reseach-made-easy-how-i-just-came-up-with-15-solid-niches-that-are-ready-to-be-sold-to
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OldCodger Premium
You've hit on an interesting definition of a "niche", Rebecca.

People you are compelled to serve, using your gifts.

The common perception of a niche is: "where's a whole bunch of people I can make money from?"

What a change of mindset!

:) george
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rebeccas Premium
Well g'day, George. Thanks so much for your insightful comment. I just imagine the world being a kinder place when everyone uses their gifts to serve others in a way that blesses them.

~Rebecca
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vhamilton Premium
A very interesting read Rebeccas. I am glad the world has people like you who are meant to help others. Thank you.
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rebeccas Premium
Thank you, Virgie. How kind of you to write such a nice compliment. I understand business to be about finding a need and doing your best to fill it. There is truly an abundance of needs in the world of internet marketing. Having a mindset of serving others helps to keep the right perspective.
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Freedomseekr Premium
Wow, awesome post Rebecca! This is very helpful in figuring out what exactly I will be offering with my website and also to figure out who my actual audience would be. Thanks for sharing! :)
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rebeccas Premium
Thanks for your comment, Sherrie. I'm glad you have more clarity on both your niche and your audience.
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judebanks Premium
An outstanding post, Rebecca. I didn't realize I had a mantra until I read your article. Then my brain started to twirl around, and I realized, yes, I do. Until now, it is not something that I consciously thought about as being my mantra. After reading your post I saw the light come on immediately. Now, of course, I shall be using it more effectively and regularly. Thank you for your insight and wisdom. ~ Jude
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rebeccas Premium
Thanks for commenting, Jude. I'm glad you found value in this post.
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msdj8163 Premium
Rebecca, thank you for sharing. We all need to have a plan and then attack from the plan. A mantra is a great way to develop your plan. I have been thinking about putting mine down on paper. I will do that this week. Debbie
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rebeccas Premium
Thanks so much for your comment, Debbie. I am guilty sometimes of getting the cart before the horse which is why I think it's good to step back from time to time and think about what is my real purpose and who I am truly compelled to help.

I'm so glad this post helped you think about your plan. I wish you great success.
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mc7791 Premium
yes good advice. thank you
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rebeccas Premium
You are most welcome. I'm glad you found value in it.
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jespinola Premium
Geat Blog Rebecca :)
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rebeccas Premium
Thank you, Jorge. Glad you liked it.
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jespinola Premium
No probs :)
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BIS Premium
Rebecca - Another great blog post with great advice. I don't have a mantra so I will have think on this one!
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rebeccas Premium
Thank you, Beverley. I'm glad I gave you something to think about...just what you need LOL!
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georama Premium
Well said....Well deserved.
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rebeccas Premium
Thanks for your comment. I'm glad I can help.
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Hari S Nair Premium
Very well said...a mantra is very important for motivation and encouragement..I will choose mine today( not the ritualistic ones as you thought earlier..:P)
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rebeccas Premium
Thanks for chiming in. You are right...it's good to have an anchor for creating online business.
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kws123 Premium
Definitely thought provoking but it's been a long day, will give it more consideration in the morning.
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rebeccas Premium
It's good to have something think about. Thanks for your comment,Ken.
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acoolmil Premium
You help people to focus on the fact that this is a marketing business Rebecca. In the old days was this known as a Mission Statement, or is a business mantra more targeted to specific objectives.

Con.
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rebeccas Premium
Thanks for your comment, Con. Yes indeed...we are in a marketing business. As such we need a marketing mindset and a mantra that is easy to grasp.

You are so right, the modern day Business Mantra is much like a Mission Statement stated in terms of what you intend to do to help your customers get the results they hope for.

I see a lot of websites here that lack specific focus. I hope this article helps.

Rebecca
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OldCodger Premium
Excellent, Rebecca! There's a great deal here, hard to absorb and implement in one reading - so I'll be coming back and going over it quite a few times to distill my own mantra. Serious thinking ahead! :) george
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rebeccas Premium
So happy that you found some value. Whether or not you have clearly stated your business mantra it is most likely that you are intuitively following an inner guiding instinct that has led you to where you are today.

By refining it, you will develop the clarity and focus you need to turn visions of success into the reality you deserve.

Sail on my friend!
Rebecca
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jrswab Premium
Wow, thanks for this. Very deep and insightful, I am going to try this out tomorrow :D
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rebeccas Premium
Thanks for your comment. I know from experience that knowing exactly who it is that you are compelled to serve will lead you to exactly what they want and need. I also know that each of us have gifts and strengths that work within to guide us in our life work.

Thanks for reading; but more importantly, thanks for your decision to act!

-Rebecca
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