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INSIGHTS4 MIN READ

How to Build a Profitable Business Mantra

rebeccas

Published on November 5, 2013

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

      Learning how to build a profitable Business Mantra is an essential step in developing a money-making website for four reasons. A well-developed business mantra:

        ·Gives you clarity and focus.

        ·Informs your thinking and decision-making.

        ·Inspires action.

        ·Keeps you on track.

      Start by Defining "What Is a Business Mantra?"

      Years ago I thought anything labeled “mantra” was a Hindu term for a chant. In the context of today’s business world, a mantra holds a different meaning.

      Many well-known entrepreneurs like Oprah Winfrey have intuitively used their business mantra to build a financial empire.Once Oprah recognized her gifts and passion for broadcasting she focused all of her time and energy into becoming a success. “I was called to talk, to use my voice in some way,” she says. It was her passion and love for serving people that would become appealing to audiences worldwide.

      Oprah Winfrey wove her passion and true calling for intuitively interviewing famous people into her business mantra using the “joy of teaching and discovering new perspectives to bring stillness, peace and glorious moments” to become the billionaire she is today.

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Walt Disney had a very simple business mantra which was “dare, dream, do.” He became a multimillionaire by using his gifts for creative inspiration and his passion for helping children of all ages dream.

Steve Jobs had a mantra which was, “to make a ding in the universe”. Last I heard he made a considerable ding by using his gifts of insight and innovation to change the way people communicate on planet earth.

Here is my definition of a Business Mantra:

    Before you can write your Business Mantra you have to be clear on your values. You must decide what is most important in your life. Trust me, when hard times come, you will be tempted to compromise. Being clear on those things you consider most important will keep you on track throughout your life journey even if you have to make temporary adjustments to your plan.

    3 Steps to Writing Your Business Mantra

      1.Identify your innate gifts (Strengths)

      2.Identify your core skills (Methods)

      3.Identify who you are compelled to serve (Niche)

    Understand that your Business Mantra is your creative strategy for how you will use your gifts and skills to make money. There is no point to writing your Business Mantra unless you want to make money.

    Successful website owners are entrepreneurs who use their gifts and core skills to build a profitable website. They are clear on who they serve which means they know exactly what their customer (visitor to their website) wants.

    Once you have clearly identified all of the above, you can use a simple template to write your Business Mantra.

    Here is an example:

    Using my gifts of inspiration and communication I will empower Christian women who are aspiring to become business owners to have financial independence and enjoy their lifestyle of working from home by writing, speaking, teaching and coaching.

    Putting it all together becomes easy when you have discovered your gifts, identified your core skills, know who feel compelled to serve and know what methods to use to serve your niche. In the above example you can see that I have defined my strongest gifts, I have clearly defined who I feel compelled to serve, I have stated the results that my niche hopes to enjoy and I have stated the methods or vehicles I will use to reach and convert my target audience.

    Being clear with your business mantra will help you:

      ·Develop a marketing mindset

      ·Build a more compelling website

      ·Monetize your website with products and services that serve your niche

    Now it’s your turn.Write your Business Mantra and share with the Wealthy Affiliate community.

    Thanks for reading.

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