Generation Z and Affiliate Marketing
There are 68.6 million Gen Zs living in the United States. 64% of them use Instagram once a day. They are fiscally conservative with a keen focus on investing and income.
- Generation Z was born mid 1997 to current 2012s, these digital natives have never lived a life without internet. By 2023 the projection of their purchasing power is about 48%.
- Gen Zers take 8 seconds to decide whether content is worth their time and if it benefits them.
- They trust influencers because their lives are relatable. And 63% of Gen Z prefer to see real people in ads.
- They are likely to give feedback or reviews online. 44% showed interest in contributing ideas to brands.
- 60% want to positively impact the future of the world and participate in social activism.
- They appreciate free shipping and delivery, special discounts and a flexible return policy.
- They use up to five devices at a time and checks social media about 100 times a day. 4% of Gen Zs use Instagram at least once per day.
- If experience is positive, 89% will promote the brand. Gen Z prioritizes speed and convenience.
- Gen Z desires independent work environments. 72% of teens want to start their own business someday. They are constantly learning. 1 in 2 have college education. They spend 15.4 hours per week on their smartphones.
- 50% would rather save their money than spend. They are resourceful. Gen Z is known as entrepreneurial and are looking for ownership. They love to upski
- Sources: Forbes, Vision Critical, Fast Company, MNI, Mattersight, Ernst & Young
Peace & Love
Rachele
Recent Comments
47
I am from the 70's and 80's so I remember having a VCR with 12:00 flashing for months on end...
Stephen
Mamma of 4 Gen Z kids and they are glued to their phones. My kids and their friends are into social change, video games and living their best lives.
Even as adults in their early 20s they still live at home because nobody can afford to live alone these days.
My kids aren't into social media as much as others in their age group but discord is their version of ICQ.
Meet them where they are and you'll have a loyal customer for life, don't talk about what they care about and they will close the page in a hot second.
Mandie,
Your post has made my day. You have raised 4 awesome Gen Zs that I know you are proud of. This is so amazing in this day and time when youth are going cattywampus.
The world needs more quality parents like you. I give you the mom-of-the-year award. This is what parenting is all about. We must prepare our kids for the next chapter of their lives.
Meeting them where they are at is key. Kudos to you. You are very wise. I delight in seeing children rise to the occasion and become productive, contributing talent to their family and community. Moreover, perhaps you may even have an affiliate marketer in the making.
Rachele
Awww thank you! I just raised them with respect to their individuality and let them grow as people. When I was a teen I had someone tell me that children are just little people with their own personalities and dreams. That stuck with me.
My oldest daughter is actually a streamer on YouTube and an artist. She's the one who encouraged me to take the leap and give my YouTube channel life as well as get my blogs up and running. I came here for the help to learn how to do all the other stuff but as she said, "you're a writer at heart so do that!"
I am incredibly proud of all them, even when they don't load the dishwasher 😂
Wow! Gen X Mandie,
You nailed your motherhood.
YouTube is the wave of the future, and you have an amazing, the daughter everyone wants.
I'm so glad your daughter and you are on the same page this is a win-win situation. That reminds me of my Michele.
I told here as long as she did her homework, and did well in school, forget the chores. She's 30 and I am proud of her accomplishments.
When kids turn out well, you know you have done your part.
Rachele😊
Love goes a long way.
WA2GO!
See more comments
Hi, Rachele
Very interesting info, which can be used to expand the visitor profile of a niche’s buying cycle. 👍
Rock On! 🤘
Frank 😎🎸
Exactly, Doc
Thanks for the love🎸
Rachele
👍😎🎸