Establishing Credibility
Visibility and credibility are established by taking such measures
as writing and marketing articles and E-Books, posting to blogs and
forums, appearing as an expert on teleseminars and webinars, etc.
The fact is that when people know you and trust you, they buy from
you. They will buy from you even if your competitors are offering a
better deal or more incentives.
People do not like to buy from strangers. The Internet is a big
impersonal and even frightening place to many consumers. They
want to feel like they know and trust the people that they buy
products and services from.
The time, effort and energy that you put into becoming visible and
credible is the best time, effort and energy investment that you will ever make.
Reputation is everything in the world of Internet marketing. Credibility makes
you unique.
Another very important thing that you can do to insure that your
customers buy a product or service for which you are an affiliate
marketer from you and not from one of your competitors is to give
them a very good and compelling reason to make the purchase from
you.
Offer something extra or a lot of different extras that will enhance
the value of the product that you are marketing.
Free Incentives.
No matter what the niche or what the product is that is being
marketed, there are free gifts that you can find that will make the
product a better value if it is purchased from you.
For example: if you are marketing an E-Book about Internet
marketing, you could add several additional free E-Books concerning
different aspects of the broad subject of Internet marketing.
E-Books can be downloaded from PLR sites or even from E-Book
banks and repositories. Other free gifts that people can’t ever seem
to get enough of is free video, audio, and software.
There are many on the Internet and you can bet that there are some that will fit right in
with whatever product or service that you are promoting.
Recent Comments
3
Woohoo! You're talking the current marketing strategy lingo. I'm digging it. :) Thanks for sharing, Randall.
Jenn
Very informative blog post and I agree! If you want people to give you something (buy from you, trust you, etc.), you have to actually give something first. Be yourself, give them quality content, give free gifts and socialize with your customers. If you think like your customers, the sky is the limit for your success.
Thanks